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Case Study Of High-Performing IT Organization: Google

1031 Words5 Pages

COMP 2005 Business in the IT Context–Individual Assignment
Lor Ka Hang 17200156

Q1)
High-performing IT organization: Google
Google is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.
Low-performing IT organization: Baidu
Baidu provide several services to locate information, products and services using Chinese-language search terms. The user-agent string of Baidu search engine is Baiduspider. Also, there are Baidu application in android or IOS platform.
5 Reasons that differ so much:
-Market share
For both IT organization, search engine is the most important part of their business. As they …show more content…

With more services or products provide to user have a better chance to success in the competition. For example, smartphone become popular in the world since 2010. At that time, the most popular smartphone operating system is IOS (Apple company). But then, Google invented their own smartphone OS called Android. Unlike IOS, Android support more than one smartphone company. And become one of the most popular smartphone OS nowadays. Compare with Baidu, Baidu also created a smartphone OS called Baidu Yi. But it is a google android fork in that most of the core Android apps and replaced by Baidu app . At last Baidu suspended it in 2015 …show more content…

Providing Chinese and English language is a basic requirement even for the app invented in China. Both Google and Baidu will crawl sites in any language, but Baidu will give preference to sites written in simplified Chinese. Also, Baidu search engine do not support English version. A site that has all its metadata, ads, and content written in simplified Chinese will almost always rank higher on Baidu than its counterpart written in another language. So that, for those who can’t read Chinese words will face difficulty when using Baidu services or products. That’s why Baidu cannot have higher market share in

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