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Case Study: High Tail Pet Food

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High Tail Pet Food should focus on two marketing strategies for promotion: online and in-store. SNHU Pet Supply has an online store, which makes shopping quick, easy, and convenient for busy families on the go. An efficient way of offering promotions is through email. Sending out weekly emails informing customers of the most recent sales and offering coupons for use online or in-store. This is a great way of keeping track of frequent shoppers, or offering discounts to those who haven’t been in recently. The second marketing strategy, in-store, can offer various strategies. Large, visible window signs can draw customers from the outside in. Having neat, organized displays with clear signs stating exactly where the products are located makes

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