Marketing: A Case Study Of Himalaya Herbal Marketing

Himalayas Case Study

Himalaya herbal brand though strong faces stiff competition from other brands. To increase its customer base and gain a marketing advantage, the firm would need to present consumers with a differentiated product and devise strategies to lure towards the brand as well as increase loyalty. In achieving this, the company may use the four Ps of marketing including product, price, place and promotion. Subject to other internal and external factors, Himalaya can control these four parameters to it advantage in regard to positioning its herbal brand in the market.

While there are other herbal brands in the market, the company needs to differentiate it product in a way that wins over consumers. Product differentiation is aimed at making the product more attractive as compared with competing brands.

There are different approaches that the company may use in promoting its herbal brand. Undertaking intensive advertising will help the company to reach out to increased number of consumers and create customer loyalty (Manchanda, Rossi & Chintagunta, 2004). In this context, Himalaya may use different channels ranging from electronic advertisement, billboards and the print media. Perhaps one of the most recent medium of advertisement is the internet and more specifically the social media. Through this medium and with increased usage, the company may reach out to different segments of the market. The company may also use public relations such as sponsorship deals, press releases, conferences and exhibition among other to sensitize the market on the benefits of using it herbal soap. Still, the firm may rely on the word of mouth where the consumers inform other consumers of the benefits of the herbal brand. This however requires the firm to produce a quality product at the right price and to undertake vigorous campaigning for the brand. Use of discounts may also help in publicizing the product in the