Business Development Case Study

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Antai – KEDGE Business School Global MBA Business Development Project PERSONAL TRAINING - A MUST FOR GENERAL HEALTH MANAGEMENT SUCCESS (CHINA CASE) Name of Student: MARIE Freddy Name of Supervisor: Professor Roland BEL Academic Year: 2013-2015 I, the undersigned, MARIE Freddy, certify that the content of this memorandum is the result of my personal work. I also certify that all the data, reasoning and conclusions borrowed from literature are copied exactly and placed between quote marks in the text, or else specially indicated in footnotes at the bottom of the page. I also certify that neither all nor part of this document has ever been used in the past for other evaluations, and that it has never been published. Signature: Date: ABSTRACT When thinking about exercising, the first idea is going to the gym and the image of gym is often quite …show more content…

By consequence, as a start business plan will be very basic in order to implement this idea extremely fast. In a new business setup, for the first period, a complete business plan will be too heavy and could risk the business to not work since a business plan should be updated in an everyday basis and by doing so, the business itself is not taking care of. The pilot will be done in Beijing and can be then expanded easily to Shanghai, Guangzhou and Shenzhen. 4.2 Problems In the previous paragraphs, office workers life has been evoked as well as the high probability of physical and mental problems they could face. Some solutions to these problems have been raised but why in the majority of the cases it is not working? Why these problems are persisting? Why people do have the wish to improve the situation but did not until now succeeded? Followings are the explanations. 4.2.1

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