According to Elon Musk, the consumers to purchased Roadster made it possible for them to come out with Model S, and who bought Model S enabled them bring out Model X and those consumers enabled them to achieve the dream of sustainable transport in the form of Model 3. Findings and Suggestions: Tesla made a mark on the automobile industry by bringing the obsolete thought electric segment into spotlight. The YoY growth in sales is amazing and that doesn’t seem to stop in the near future with the advent of Model 3. Tesla is right now limited in certain countries only like US, China. Expansion to developing countries with the Model 3 could make an exponential impact further.
3.Company Strategy For a company like Tesla, or any other company, having a defined and attainable strategy for the future can determine its success or its failure. Tesla’s strategy has been to emulate typical technological-technological products life cycles and initially enter automotive market with an expensive, high-end product targeted at affluent buyers. As the company, its products, and costumer’s acceptance matured, it is moving into a larger, more competitive markets at lower price points. Musk constantly maintained from then beginning that “Tesla’s long term strategic goal was to create affordable mass market electric vehicles” (Fehrenbacker). One innovative element of Tesla’s strategy is its distribution methods.
Toyota is now competing directly with Ford in the pickup truck market, and Volkswagen is considering entering that market. Mercedes and Nissan are now fighting directly with Ford in the commercial van market. Some companies have an advantage in alternative fuel vehicles. Toyota and Honda are ahead in the production of fuel cell vehicles. Volkswagen has more expertise in electric cars.
Tesla's journey was started in 2003 but its first fully equipped vehicle was the Roadster, a performance based car making its way in 2008. Currently Tesla is producing vehicles ranging from premium luxury sedan called the Model X, SUV's known as Model X to low priced mass market vehicle called the Model 3. Tesla Motors is also set to start a factory with a state of the art facility to produce its cars known as the 'Gigafactory' which will be completely solar powered and energy efficient. (Tesla Motors Inc.) Tesla was started with a vision to "Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles" though use of disruptive approaches by building better cars and through customer experience. (Tesla Motors Inc.,
 Competitor Analysis Tesla Motor is simply the leader in the product range of Electric Vehicle. It has placed itself in the market after a thorough working over the technology. Now after getting established in market it has created following barriers for its competitors. a) A technology for good quality of Lithium ion Cell batteries at
They have been and still are Number one overall in the Chinese automobile industry. China still has a developing economy and has a lot of potential. Even less developed cities are purchasing cars as living conditions improve and Volkswagen is most people’s first choice. China is still investing a lot in road infrastructure which means car has become essential in China. Volkswagen is increasing plant capacity and building new plants.
While there is a wide assortment of vehicles that run on hybrid power sources today, cars enjoy the most popularity among consumers. With elegant brands, such as Toyota Prius making great headway in hybrid technology and many other companies following suit, these hybrid machines are here to stay. Some of the top hybrid automobiles in the market today use plug-in electric technology. The owner gets to charge the car battery by plugging it into an electric outlet. This allows for an even greater output of electrical power, leading to greater preservation of gasoline for the drive.
("Bugatti Veyron 16.4 Review". Edmunds.com. Retrieved 9 July 2011) The Bugatti Veyron 16,4 super sport ,according to Bugatti’s official website , had a model been particularly mainstream or profoundly effective in races, Ettore Bugatti's clients regularly pushed the expert to tease out of the motor a couple strength more for their future auto. Bugatti Automobiles SAS had been in a comparable circumstance when their current clients asked the organization to plan their second model optically distinctively as well as to make a variant with a sportier and more amazing driving background. The outcome is an auto with an exceptionally superior of 882 kW (1.200 bhp) offering experienced drivers an entire new measurement of energy, with a most extreme torque of 1.500 Newton meters and a constrained top pace of 415 km/h .
The current marketing plan involve Volkswagen’s new world class product known as S200. Volkswagen’s most recent brand is a brand new prestigious and luxurious model called S200. The product has unique designs with capabilities that previous Volkswagen brands do not possess; prestige and premium image. Of all the company’s brands, S200 is the most prestigious, sporty, and luxurious car ever made by the company. The product was specifically designed for the middle to high income earners in all the 153 countries the company currently operates in.
Innovation leads to distinctive and attractive products for all market sectors. Thus, Toyota accomplishes its core strategy as Toyota is one of the most innovative auto companies and has a strong culture that is focused on constant innovation. The company is known for its innovation processes. The company was the first to introduce Kaizen, Kanban and Total quality Management systems widely in their organization (Ovidijus J., 2013). The company was the first to manufacture and sell hybrid cars as well.