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In Vitro Maturation Case Study: Medi-Cult

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Introduction

This paper analyses a case study of a Denmark based company Medi-Cult which is in the business of helping customers faced by challenges of having children to have them using the latest In Vitro Maturation (IVM) instead of the commonly used In Vitro Fertilization (IVF). According to Winer (n.d) the IVM process is less painful, has less processes, faster, has less risks and is more affordable than the IVF process. IVM not only competes with IVF but also with pharmaceuticals which sell hormones used in IVF such as Merck, Schering-Plough, Wyeth and with other companies which are into IVM like itself.

The IVF process has four processes, the first one being hormonal stimulation whereby the client is administered approximately 50 injections of hormones. There are side effects associated with this process such as nausea, emotional swings, general discomfort and in a few cases hospitalisation. The second stage involves the selection of mature eggs, their analysis, placing into a nutrition fluid and it is called egg aspiration. Fertilisation is the third stage which involves fertilisation of the eggs with male sperm and the last process is the transfer of embryos to the uterus. Both …show more content…

According to a American Society of Reproductive Medicine (ASRM, 2017) IVF has less healthy matured eggs whilst IVM produces healthier matured eggs by 50%. Therefore there is more economic value in IVM than in IVF because there is no use of the expensive hormones rather there is use of proteins. The IVM process is therefore cheaper than the IVF process by around $5,000. There is also more value since chances for a successful conception from other studies is said to be about 50%. The client also does not have to suffer mood swings and nausea during the IVM as compared to the traditional

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