Case Study: Introduction And History Of Horlicks '

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Case study on horlicks
Chapter-1
Introduction and history of GSKCH Company Introduction
Glexo smith Kline consumer healthcare ltd is an Indian associate of glexo smith kline plc, UK. It is one of the biggest players in the health food drinks industry in India. The company’s manufacturing plants located in nabha, Rajahmundry and sonepat with 2700 employees. It includes its flagship products i.e.: horlicks- highly respected brand which is over 100 years old in India. The company also manufacturing market boost viva, maltova, biscuits and in addition promotes and distributes number of products in diverse categories. It also includes brands like: - eno, crocin, lodex.
It has strong marketing and distribution network in India comprising over 1800 wholesalers and direct coverage of over 400,000 retail outlets. It manufacturing plants have received various awards for its quality and health and safety systems such as OHSAS 18001,ISO 9001:2000 and, ISO 14001:2004 by DNV and SA8000. And the company’s sonepat factory has won the prestigious “National Energy Conservation Award-2007” form the president of India in the food processing sector.
In Oder to expand its productivity gsk has introduced its various subsidiaries and associated undertakings to constitute a major global healthcare group to engage in creation, discovery and development of the product. It also establishes its corporate head office in Landon and USA. Its shares are listed on the Landon

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