Case Study: Kodak

Q.1. The management functions are evident being performed by George Fisher as CEO of Kodak is Planning, organizing, leading and controlling.

Planning is a management function that involves determining where to take a company and choosing steps to get there. It first requires managers to be conscious of challenges facing their businesses, and it then it requires managers to predict the future business and economic situations. They then convey the objectives to reach by certain deadlines and decide on phases to reach them. They reassess their plans as conditions change and make alterations as necessary. Planning helps allocate resources and decreases waste as well.

Apart from that, organizing relays to Managers organize by bringing together

And in order to do this accurately, management will need to assess the different divisions of sectors and the staff to figure out the best way to undertake the tasks needed to reach their aims. Base on the case study, Fisher has been putting in 18-hour days studying every part of Kodak’s business, even to the extent of learning to operate a photo finishing minilab and comparing Kodak photographic paper with its competitors. Kodak’s culture tends to support emphasis on hierarchical authority and long deliberation before taking action, an unsuitable culture in the light of stiff

The entrepreneur acts as an initiator, designer, and encourager of change and innovation. Base on the case study, a major part of Fisher’s job is to plan a strategy for troubled Kodak. Over the years, Kodak had envisioned that its photographic technology might someday become outmoded and had done some preliminary work on digital images. However, many in Kodak were concerned that going in the digital direction would destroy Kodak’s core photography business, which relies on selling film and development processes. At this point of time, the photographic business accounts for 90 percent of Kodak’s revenue. Fisher had painted a vision of Kodak as a global digital imaging leader. With digital imaging technology it will eventually be possible for consumers to take pictures, crop them, print them, and sent them electronically. Fisher, who has a Ph.D. in applied mathematics, believes the photography business will be important for years to come, but unless Kodak assumes leadership in the area of digital images, Kodak will eventually become technologically