Case Study: Konsortium Transnasional Berhad

On June 15, 2007, the entire transport operations of Kumpulan Kenderaan Malaysia Berhad, a subsidiary company of Nadicorp Holdings Sdn Bhd, merged with Park May Berhad under a new public listed company called Konsortium Transnasional Berhad, or KTB. This merger is a result of the restructuring and reverse takeover exercise of Park May Berhad, a PN4 status company then. Kumpulan Kenderaan Malaysia or KKMB, had a total of eight subsidiary companies that operate both stage and express buses under the brand name “Transnasional” whilst Park May Berhad operates “Cityliner” stage buses, “Plusliner” economy express buses and “Nice” executive coaches. With the merger, all stage buses belonging to KKMB are rebranded as “Cityliner”in order to clearly segment the usage profile of the stage buses and to strengthen the brand name “Transnasional” as the economy express which is already gaining popularity for its “cross-country” services. The enlarged KTB Group has a holding fleet capacity of approximately 1,660 buses/permits comprising of approximately 930 stage buses/permits and 730 express buses/permits respectively. In order to remain focus on the respective brand attributes and to be more productive, cost efficient and be fully accountable in managing the bus operations according to respective express bus routes and stage bus geographical coverage, the entire transport operations under KTB was rearranged according to brands i.e. Cityliner, Transnasional, Plusliner and Nice and will