Introduction This paper will focus on the organizing, planning, and controlling functions as Galaxy Toys, Inc. moves forward with their new product launch. Itza Yu, Production Manager of the Toledo factory, provides a detailed structure of aligning people within the company in order to accomplish maintaining normal operations, and the addition of the new product line for Moon Mission to Jupiter’s Europa 1 (MMTJE1). In addition, it will address concerns the current employees have with threats of being replaced due to the newly implemented 3D printers, and remedies to improve moral and job satisfaction during this transition period. It will also take a look at the first year of production, what goals were set, what goals were achieved, and what
Walt Disney exists since it is one of the creative and innovative inventions in the field of media entertainment. Disney introduces motion pictures, famous as a pioneer of cartoon films and as the creator of Disneyland. Walt Disney Co has young, eager staff of animation professional emerged, cartoonist apprentices who wanted more than anything to continue the Disney traditions of art and entertainment. Many were scoffed at for choosing this career, common wisdom deemed that they were entering a dying business. Walt Disney Co reported higher quarterly profit that beat Wall Street forecast as cable networks including ESPN brough in higher advertising revenue and collected more fees from pay TV distributors.
In 2004, Lego Group reported for a loss of $ 354 million, nearly twice the loss of 2003, with negative cash flow and a decline in sales of 40%. How Lego Group, known worldwide for its colored bricks and endless building system, has been so close to go bankrupt? The purpose of this report is to assess the external and internal issues encountered by Lego’ management from 1993 to 2004, through the use of frameworks such as: Value Chain and the Five Forces of Porter. I will then recommend the following steps to achieve a successful turnaround: 1- Focus on core business product: the bricks and the building system. 2- Attack the cost base by introducing efficient control tools and by outsourcing a large part of the production.
The Strengths could be to lead the market of toys while weakness might be the lack of a new product while Opportunities could be the launch of new project and Threats could be force of competitors. The aim of SWOT analysis for the company is have an eye on overall business environment in order to use new opportunities faster than competitors. So following figure represents SWOT analysis for Lego: Figure 13: SWOT Analysis To conclude SWOT analysis: Strengths: Through the years Lego has reached international prestige, does a vital green policy and being family owned company is their one of the strength that my lead to good shape for future. Weaknesses: To overcome weaknesses Lego should develop media products. Moreover produce goods for girls and inspire them to play and buy Lego toys and change centralized strategy to decentralize.
Also it discusses about LEGO resource using the VRIN framework and ANSOFF Matrix. In the end giving recommendations to LEGO Group how it can overcome the increasing challengesand ensure a success in the future. LEGO Group background: The LEGO Group is one of the most renowned companies in the world it involved towards children’s toys and has been developed since 1932. The LEGO Group was owned by the Kirk Christiansen family and headquartered for the company located in Billund, Denmark.A master carpenter and joiner, Kirk Christiansen opened a carpentry shop with his 12 years son Godtfred. They made ironing boards, step ladders and letter expanded to make wooden toys, and in 1934 named their business LEGO, a conjunction of the Danish words (Leg Godt) which means (play well).
They want to increase unrelated NASA toy sales by twenty-two percent and utilize creative innovation to expand productivity. The managers also want to create a new technology based action toys, reduce company-wide costs, and carbon footprint. To jump-start sales and growth, Keith Wisternick and his production team chose three courses of action for production. The options are, produce 1 million Payload Nine Toys or Moon Mission to Jupiter’s Europa (MMTJE1) for Christmas 2017, manufacture 1 million Payload Nine toys for Christmas 2017 and 1 million MMTJE1 for Christmas of 2018, or produce to 1.5 million MMTJE1 toys for Christmas 2018. A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis tool as well as setting short-term goals and objectives will be used to determine which toys to roll out during the holiday seasons.
His main aim as President was to get Disney’s animation scene back to where it once was. Iger began negotiations with Steve Jobs and Ed Catmull of Pixar Animation Studios regarding their future together. Iger and Jobs began with striking a deal which allowed Disneys and ABC networks shows to be sold over the internet through iTunes. This was in favour of both Steve Jobs as it allowed him to integrate his business further into the entertainment industry and Disney allowing their hugely popular shows such as ‘Desperate Housewives and lost to be streamed online. The success of this deal brought about talks of merger and in 2006 the deal was made allowing Steve Jobs to become largest Shareholder of Disney with over 6 percent of the company and allowing Jobs to pocket over $3.5 billion from the sale and Pixar’s John Lasseter also became chief creative officer at Walt Disney Animation Studios.
The company values imagination, creativity, fun and quality in hoping to build toys that nurture children’s life and preparing them to be better adults .Lego got its name from the first two letters of the Danish words “leg godt” meaning “play well” and coincidentally, Lego in latin means “i assemble”. The LEGO Group is currently led by Jørgen Vig Knudstorp (CEO) along with 4 other members of the Management Board, a 21-member Corporate Management and a board of directors Content 1.Overview of the toy industry 2.Strategy Analysis 3.External Environment Overview Toy Industry Today 's toy manufacturers keep pace with the
An additional facility that opened in 1996 was the so called Disney Institute which focused more on adventure education and fitness which was a rather new thing since until then Disney focused mainly on entertainment. This facility targeted adults and families with older children and offered many different courses especially designed for this target group, as for example landscape design or culinary arts. Thus Disney tried to target more customers in order to generate higher revenue and make Disney appealing to not only kids but also adults. Due to the acquisition of more businesses and the investment in new sectors it will be quite hard for Disney to keep track on all of its operations and there is a chance that Disney loses sight of its core business, film making, and also slow down growth in this sector. This diversification strategy is also the riskiest because it is never known how such acquisitions will turn out and what happens if they fall, then Disney has invested a lot of money into
Summary “iPhone 6S Plus in short supply due to production issues,” is the title of my chosen article as of September, 2015. On 9th of September, Apple has revealed its next-generation iPhones which includes the iPhone 6 and iPhone 6S Plus. According to Apple, demand has been great for the new models, particularly the iPhone 6S Plus with an estimation of 1.5 million to 2 million units for sale on its launch day. Unfortunately, consumers seeking to purchase the iPhone 6S Plus on its 25th September launch day may experience difficulty buying one. The title says it all, iPhone 6S Plus has been limited its availability as its backlight module, a component that supplies light to the screen , is facing production problems.