Case Study: Liberty Shoes Limited

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Liberty Shoes Limited (LSL) is an Indian shoe organization, situated in Karnal, Haryana. Set up in 1954, the organization in no time produces 50,000 sets of footwear a day through its six assembling units, sold through 6,000 multi-brand outlets and 350 selective showrooms, and has a vicinity in 25 nations, with 50 showrooms outside India.[2] Adesh Gupta turned into the CEO of LSL in 16 July 2001 Freedom Shoes was established by Dharam Pal Gupta, Purshotam Das Gupta and Rajkumar Bansal by the name of Pal Boot House in 1954. Freedom Shoes initially related in India for dissemination and restrictive showrooms with Balbir Singh and Son's in the year of 1983, which was later named as Naruson Sales Corporation. The organization was fused on 3…show more content…
Likewise in April 2003, the Liberty Group experienced an essential rebuilding and its item portfolio was additionally patched up. As a piece of the rebuilding process, the organization split its assembling and retail business in January 2004, with Liberty Shoes as the holding organization for its shoe business and an auxiliary Liberty Retail Revolution Ltd for its retail business, which built up another retail channel through "Transformations Stores", which were set up at in Mumbai, Kolkata, Hyderabad and Chennai. In the meantime it wandered into high mold, by tying up with style architects including Rohit Bal, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni and Suneet Verma to create footwear to coordinate their garments…show more content…
Items are promoted over the globe through 150 merchants, 350 selective showrooms and more than 6000 multi-brand outlets, and sold in thousands consistently in more than 25 nations. Following 50 years of its presence, today Liberty produces footwear for the all age bunches. At present, LSL is going by Mr. Adesh Gupta as its CEO. It is a piece of the 'Freedom Group' which incorporates other partner organizations - Liberty Retail Revolutions Limited and Liberty Whiteware. 2000 • The Company is to go into an understanding available to be purchased/buy of merchandise and/or tackling establishment premise the creation on establishment premise the generation offices and/or obtain versatile and relentless property including plant and hardware, building and so forth with Liberty Group Marketing Division and/or Liberty Enterprises, organization firms. • The Company is good to go to wander into the e-business exercises which will oblige the B2B and B2C

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