Lindt & Sprüngli Case Study

Lindt & Sprüngli, more commonly known as Lindt, is a confectionery company that produces Swiss chocolate. It all began in 1845 in Switzerland. Lindt & Sprüngli offers plenty of chocolate flavors (milk, dark, white…) in all format (boxed, bars…). Concerning its value chain, the company deals with high standards of sustainability and ethics because it is an important factor for its long-term success.

Stakeholders are people in the organization that can affect or be affected by its policies, actions, and objectives. In Lindt & Sprüngli, the key stakeholders are employees, customers, suppliers, and the community from which the company draws its resources which are the farmers. First of all, Lindt & Sprüngli represents an open work culture where

There is no discrimination of any type (age, race, gender, religion, physical ability…); any employee submitting for the job is most welcomed. Second of all, the firm develops and maintains long-term agreements with its suppliers for the raw materials to secure long-term supply of high quality. Farmers also play an essential role in the supply of raw materials such as cocoa. They are applying good social, agricultural, business, and environmental preparations in the management of their farm. Furthermore, Lindt & Sprüngli also gets its packaging material from its suppliers; it is very important to protect the valuable chocolate in the boxes. To avoid environmentally and costly transport, the company sources its packaging material from suppliers situated near the production site. During Christmas time or any other seasonal celebration or promotion, Lindt & Sprüngli manufactures its decoration items in China. Third of all, consumers play a vital role in all this chain. They are the kings of the market. Everything produced in the company is based on consumers’ preferences and needs. Concerning product quality and safety, Lindt & Sprüngli follow superior measures to ensure product quality as well as product safety. Consumer and customer