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Case Study: Lumee

346 Words2 Pages

Growth is the second phase of the business life cycle, and characterized by its strong focus on sales. It is not enough for a company to have a wonderful product. The growth stage involves managers or owners focusing on running the day to day business while try to increase sales. Managers are increasing their staff, while place a great deal of focus on product design. Brand recognition is crucial at this stage. Leadership begins to focus more how to spend the earned capital. LuMee is a product that is in the growth stage. The LuMee case was invented by Allan Shoemake because of America 's love of selfies. When the product first entered the market the cases only came in black but they are now offered in five different colors. The owner

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