Maersk Line Case Study

Maersk Line
Section 1
Background
Initially AP Moller Maersk Group was the shipping company name Dampskibsselskabet Svendborg, founded by AP Moller in Svenborg, 1904. AP Moller had four children, one of whom was the famous magnate known as Maersk Mc-Kinney Moller. He became a partner in the company in 1939. During World War II, after Germany has invaded Denmark, Mr. Maersk Mc-Kinney Moeller was forced to relocate to New York in order to lead Maersk operations there. Later, he set up a legal entity in the U.S. in case he had to flee Denmark once again. In 1947, after the war ended, he created an American corporation based in Delaware known as Maersk Line, Limited (MLL).
Type Public traded
Trade as OMX:MAERSK A
Industry Conglomerate

Items that need such services include vegetables, fruit, fish, protein or other commodities. On the other hand, Maersk Line’s handling method of reefer cargo is also makes their operation more efficient. This handling process is being broken down into 5 stages which are Pre-treatment of cargo, Stuffing the container, Packing & stuffing of chilled commodities, Packing & stuffing of frozen commodities, and Checklist for reefer cargo. The benefits of the Maersk Line unique reefer container design is to ensure maximized payload, reduced CO2 emissions, optimal product temperature and reduced energy consumption. Customers are given the options to choose from three types of reefer containers, ranging from 27 to 67 CBM of cargo

This service enables them to pick up the orders from customers who required transport containers for both ocean and land. Usually there are many contact points involved in inland transport, but Maersk Line are trying to change this by delivering a cost effective and reliable full-service solution. There are 5 great reasons to choose this service. Firstly, it is a full service transport solution. Secondly, a timely pick-up and delivery is ensured. Besides, Maersk owns a large network of quality transport providers. A constant monitoring and quality assurance are given. Next, it fulfils the one-stop-shopping combining land and ocean transportation’s