Case Study Mastretta In America

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Why Mastretta did not have success in the market? Business and Management SL Internal Assessment Written Commentary Table of Contents Cover page………………………………………………………………………………………1 Introduction 3 Sources of finance 4 Marketing 5 The external environment 6 Conclusion 7 Introduction Mexico is well known for being a country in which the production of the automobile industry is one of the most important economic activities in the nation, also, Mexico can be considered as a country in which the car market occupies an important role for the foreign automobile companies that invest in the North American nation. “Automotive is Mexico’s most important industry within manufacturing, accounting for approximately 3% of GDP, 14% of manufacturing output and 23% of all exports”1 There are different companies from around the world present in the Mexican market, but in the past there were other companies from Mexican land that tried to penetrate in the nation’s and international market, an example is Mastretta. Mastretta is a Mexican company that used to produce and sell sport cars destined mainly to foreign countries and a certain sector of the Mexican market. Currently Mastretta is still existing, but the truth is that many years ago the company reached the term of bankruptcy due to different factors, among them a wrong financial administration, that forced the company to stop its productions. Carlos Mastretta, president of the Company’s Board of

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