Mattel Corporate Social Responsibility Case Study
Mattel, Inc., headquartered in California, has more than 30,000 employees worldwide and sells its toys in more than 150 countries (Gilbert and Wisner, 2010:34). In 2007 they had revenues of almost $6 billion, about half of which came from sales in the United States. Being one of the leading toy makers on August 1st 2007, Mattel issued a voluntary recall of 1.5million Chinese-made, Fisher-Price products. The second recall also included 18.2 million toys, such as Barbie, Batman, Polly Pocket, and Doggie Daycare play sets, that contained small but powerful magnets that could fall out the toys and be swallowed by young children (Lawrence and Weber, 2014:531-532). The main aims of this report are to 1. Explain concept of corporate social responsibility (CSR) and how Mattel were or were not acting in a socially responsible manner, 2. To find the best way to ensure the safety of children’s toys and how they should be protected and 3. Which stakeholders are involved in any of these points and how they are affected. 2 …show more content…
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