1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
Maxis branch have less employees, so the reports of any circumstances will be directly report to their manager and to their boss. The responsibility of the worker is significant to make sure to report to their manager if something has occur or it is their job to report on the activities progress. Moreover, there is also a specific target in sales that Maxis employees need to achieve. In every month, the sales target for Maxis is different. For example in the selling of Maxis line, the target for selling the line is 120 per line over 180
Consequentially, the top management has requested it’s employees to perform customer satisfaction studies for their own organizations. It is important for an analyst or researcher to operationalize the concept of customer satisfaction and assume some model of the subject
In business organization, maximizing profit is a crucial key point for shareholders as it is a short-term strategy for achieving both goal of increasing customer's’ satisfaction and profit. Every company has it own clear strategy to obtain the targeted market share, pricing is an effective strategy that can be set up by business organization to attain their goal. Price is an important element of the Marketing Mix 4 P’s as it is a way for a company to cover its expenses and different cost (fixed and variables) but also a way to differentiate itself from competitors, increase the product’s value perception, affects the consumer behaviours, modify consumers’ buying
Brown et al. (2002) suggest that customer orientation, an individual‐level construct, is the key to a service organization's ability to be market oriented. Customer orientation has been defined as the degree to which contact personnel “practice the modern marketing concept by trying to help their customers make purchase decisions that will satisfy customer needs” (Saxe and Weitz, 1982). “Creating a customer experience that becomes synonymous with your brand is increasingly recognized as a vital driver of corporate performance.” (Smith and Wheeler, 2002, P.2) According to Kotler’s theory in order to indulge objectives of an organisation, the firm should research the needs and wants of consumers and then indulge these needs and wants in a better
Therefore, the company simply by increasing financial leverage, and continue to reduce its cost of capital, more debt, more significant leverage, the greater the value of the company. When debt approaching 100% of the capital in the capital structure, the capital structure is the best at this time to maximize enterprise value. MMI
Executive Summary This report is written for a manger to understand why it is important for a manger to understand the cost structure and behavior. The way cost structure and cost behavior will impact on the profitability of the business. The discussion is focus on the cost structure and cost behavior. The role of the cost structure and cost behavior that impact on the profitability of business. This paper will give a main idea about the cost structure and cost behavior and also the importance of the cost structure and cost behavior to turn the business profit.
Moving to the reasons why this method is better than others, first, it is easier to up sell current customers than gain new customers from other brands. Second, People love to eat donuts and here for market testing purposes; each survey participant will be given a free pastry and asked about their opinion of it. For example, they will be asked whether it was as good as current Dunkin ' Donut brands. Also, they will be asked about types of flavors to offer and any suggestions be gained from existing customers already loyal with the brand like information on sales price, quality and any other types of desire information. In addition to the above advantages, this type of survey methods can offer a very good level of precision in the test survey pool with immediate results.
Beside that, Maxis had good investor relation and innovative solution to keep maintaining and achieved their company vision. Maxis have their vision, mission, promised that need to be achieved which they admired are really being for excellence. Maxis might want to be an organization respected for perfection. They were thought to get the perfections, many strategies were discussed to make sure their services are long longer in their industries. By getting attractiveness through their investors, efficient employee towards the task and they way they solved the problem already made investors trust Maxis and having a good collaboration between Maxis and investors which in domestic or