Case Study: Media Prima Berhad

Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is a leading integrated media investment group in Malaysia. Media Prima currently owns 100 per cent equity interest in TV3, 8TV, ntv7 and TV9. Media Prima also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad, one of Malaysia 's largest publishing group, which publishes leading newspapers such as the New Straits Times, Berita Harian and Harian Metro. Media Prima also owns three radio stations, namely, Fly FM, Hot FM and One FM. Other interest-based media for Media Prima is in the field of publishing works; event and talent management.

The group 's position as a leader in the field of outdoor advertising is

The group has also been extended to new media platforms by Alt Media, with the launch of the internet portal lifestyle, gua.com.my and Tonton.com.my, video portal with powerful new capabilities high definition (HD) offering the freedom to choose content individual and interactive social networking. Gold, is the first in Malaysia retro channel that broadcasts popular TV programs production Media Prima can be watched via Internet Protocol TV (IPTV) in HyppTV, Unifi TM.

This group was born of the fragmentation of media assets of Malaysian Resources Corporation Berhad, the System Television Malaysia Berhad (which operates television network TV3 ) and the New Straits Times Press (Malaysia) Berhad . This corporate restructuring was completed in August 2003 , giving way to the launch of Media Prima in the next month. Media Prima to take over the listing status of Sistem Television Malaysia Main Board of Bursa Malaysia Securities Berhad .

Soon, Media Prima bought a 80% stake in Metropolitan TV Sdn Bhd which has a license Content Applications Service Provider (CASP), which enable it to open a television station. At 8 Januari 2004 , Metropolitan launch TV station

[3] in addition, Media Prima launched the Internet portal gua.com.my . Later the same year, Media Prima launched a video calling plan to gua.com.my TV and 3G mobile phones. [4]

In 2008, Media Prima founded a subsidiary in the Philippines called MPB Primedia Inc. partnered with ABC Development Corp. to relaunch channel TV5 with a new image with funding media US $ 150 million provided by the Media Prima. [5] Former Managing Director of EMI Philippines Christopher Sy oversee the operations of MPB Primedia.Unfortunately, a year later, due to the global economic crisis, Media Prima had sold its entire shareholding of 70% to Mediaquest Holdings Inc. at a price of £ 54 million to stem the liquidity advantage for the Media Prima. [6]

In 2008 also, another subsidiary called Primeworks Studios launched to take over the publication of television stations TV3, ntv7, 8TV and TV9 (except news) while trying to ensure the success of Malaysian TV products to the international