Case Study: Must Zee TV At a time when none of the big names in media or otherwise considered India as a TV market, Subhash Chandra took a bold and risky leap in October of 1992 with Zee TV. Though it faced major challenges both externally and internally, Zee TV nonetheless achieved its success and changed Indian TV history. Given its success, as Zee TV moves forward, it is certain that the company faces more opportunities, including plans for content, distribution, and export/import of its programming. When television was first introduced in 1959, the Indian government “treated TV as a radio-like information dissemination channel” and keep the programming highly limited and controlled (Anand and Khanna 2). In 1976, when Doordarshan was created as a government-owned channel, it endured many restrictions but chiefly in advertising and the airing of specific programs. Private companies like Zee not only had to face this, but also was prohibited from broadcasting signals from within India and, at the same time, hindered by India’s foreign exchange boundaries. While public and private TV companies worked to bring India its entertainment, they also had to consider the distinctive cultural characteristics of India, such as language, literacy, and preferences. Anand and Khanna elucidate that it while Hindi was the primary and national language, there were still many who spoke in their regional dialects: “Programming had to cater to the numerous languages spoken by India’s more
Introduction Since the period of the 50’s television has had a significant impact on Australia through the influence of America. The Australian television industry started in the year 1950’s creating a strong foundation of TV and an introductory to a prospering industries change of nature throughout time. Even though television was already based in US and Britain before World War 2 occurred this brought major influences to Australia through the ownership of TV spreading popularity at the end of war all around Australia creating many struggles towards the industry in the period of 1950s and overcoming it through good and bad ways in the period of 1960. Beginning of Television In the year 1950 – 1954 the introduction of television was under the authority of the government policy.
Television was first introduced to the world in 1927. It’s been a major influence in presidential elections since the 1960s, the first televised debate being between Senator John F. Kennedy and Richard Nixon. Prior to the use of television of debates, people listened to them on radios and read about them in newspapers. Never before have people been able to watch these debates-- watch each candidate’s body language, posture, expressions. All they’ve ever gotten to do is listen to their voices and ideas.
Television today is basically unrecognizable compared to 40-50 years ago and in the best way possible. In the article, “From Wasteland to Wonderland: TV’s Altered Landscape”, Jeff Greenfield discusses his opinion on how TV has evolved through the years. He proves his points using many different forms of rhetoric. In this article which is aimed towards the American people who own a TV, he discusses, with a passionate tone, the history of TV and how it has changed over the years and through doing this he explains how it has literally gone from a wasteland to a wonderland. There are 2 main forms of rhetoric that Greenfield uses to get his point across which include his tone throughout the article and his use of appeals such as pathos, ethos and
In the 21st century, television is a dominant technology in our society. With numerous major satellite and cable giants coupled with the big name brands releasing TV after TV, it’s hard to avoid the mass media, entertainment, and information portrayed through a television screen. Because television plays such an important role in our society today, it’s important to recognize the historical context of its invention. Our purpose is to review the invention and functionality behind the original RCA television. We will also reflect on television’s ability and process of becoming a global medium, the economic, social, political, and cultural impacts from its invention, and television’s limitations.
By 1950, television already proved a crucial part to American society. Resulting in the ending of WWII, production and sales of the television boomed, sending it straight into the homes of over 55 million Americans. As the economy prospered and prices dropped, the television became an even more pivotal part to almost every American life. As no other informational sources had ever proved as effective as the television, the results in American society were astounding. In reaction to such an influential medium of information, large marketing companies used a variety of schemes to appeal to all aspects of society, politics utilized their new source of penetration into American life, and regional barriers became irrelevant and unrecognizable.
Commercial, magazines, newspaper TV and radio dominate us. We live in capitalism society where the main goal is to increase capitalism by selling us ads in order to promote identity awareness. Advertisement is a tool that’s capable of managing and changing our perspective, values, morals, etc. It’s an exercise in the behavior modification. Ads highlights that self-esteem, autonomy, family and a social relationship will bring us true happiness.
Lalvani states that “the spread of the English language allowed communication between people from different backgrounds who previously could not communicate” which was important for the unification of the country. Those different groups, however, were the British and Indians, not people in India. For example, they wanted to “form a class who may be interpreters between us and the millions whom we govern (Doc. 10).” Their intent of spreading English was not to help unify Indians, but to cause them to think, act, and believe what they do, helping them stay in power. To illustrate this point further, the British say they wanted their interpreters to be “Indians in blood and colour, but English in taste, in opinions, in morals and in intellect (Doc. 10).”
Food, automobiles, high tech toys, and personal apparel can be considered dominant products that are advertised during TV programming. I feel this is the case due to the need of brand messaging and the ability for TV advertising to reach a broad spectrum of population. Countless studies have shown that television remains the best medium to reach a wide audience quickly (Romaniuk, 2012). The most sought after products are often revealed through TV advertising. This type of advertisement often enlightens the consumer on their soon to be desires.
TV offers the greatest possibility for creative advertising. With a camera, you can take your audience anywhere, and show them almost anything. The power of television is in its ability to simultaneously appeal not only to sight and hearing, but to strengthen interest through the dimensions of movement and the realism of full color. It is comprised of pictures and words, but of the two, the pictures are infinitely more
In this world of advanced technology where people are connected to the internet like neurons are connected in a giant brain. The television has become the spotlight technology in today’s generation. Generation after generation people are evolving and getting more advanced, so has the way producers are using television as a source to persuade the audience. Especially, reality show directors use every information they possibly can about the contestants to make their show popular in the culture. The reality television impacts the world in a negative way.
Motilal oswal securities Ltd The Motilal oswal ltd company was the parent company of the Motilal oswal securities ltd, it was the subsidiary company. Motilal Oswal Company was established by Motilal oswal and Raamdeo agarwal in 1987 and gets the membership from the BSE. It got it final certificate of registration approval in the year 2010 from the securities and exchange board of India regarding the setup and expansion of the business of mutual funds in the country. Motilal oswal securities ltd was incorporated in the year 1994 and its main business is stock broking and wealth management. Motilal Oswal Company has 99.95 % holdings previously which became 100 % holdings In Motilal securities ltd .It was one of the subsidiary company of the
Now, television has developed to higher resolution digital, wider, flatter and thinner screen. The price will go higher as well. It shows not only the rapid development of technology, but also the social status of people. It represents people’s consumer demands for expensive sets are growing. However, interestingly, the author points out that having a flat-screen television in 2003 was very different from having a black and white television in 1983.
INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
1. INTRODUCTION Tata Communications is a truly global communications provider with operations, infrastructure and partnership across established and emerging markets.. Tata Communications focuses on serving key vertical segments, including banking & financial services and media & entertainment, as well as providing catalyst Tata Communications founded in 1986 by Indian Government, The TATA communication Headquarters is in Mumbai, Maharashtra. Mainly TCL key people is Vinod Kumar (CE & MD), the revenue US$2.6 billion (2011), operating Income US$182 million (2011)