Case Study Of Airasia
1.0 BACKGROUND Airasia was established in 1994 and began its first operation in 1996.It was founded by a government owned conglomerate DRB Hicom. Later in 2001, because of the airline was heavily indebted, former Time Warner executive Tony Fernandes’ company “Tune Air Sdn Bhd”has bought the airlines for RM 1 and left RM 40million debt at that time. In 2002, Tony has change the fate of the airlines by producing profit and launched new routed from its main base in Kuala Lumpur. Airasia became close competitive to the monopoly operator Malaysia Airlines with their promotional fares as low as RM 1.In 2003,Airasia opened its second hub at Senai International Airport Johor Bahru and also launched its first flight to Bangkok. Ever since Airasia become more profitable, they started to affiliate with Thai and added Singapore to the destination list and started flight to Indonesia. Not long after that, in 2004, they opened flight to Macau and Xiamen (China) and in 2005 to Manila(Philippines), Vietnam and Cambodia and in 2006 to Brunei and Myanmar. Toward the end of 2006, Fernandes presented his five-year plan to upgrade AirAsia 's vicinity in Asia. The arrangement was for AirAsia to improve its route network by interfacing the greater part of its current destinations all through the locale and extending further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. Through its sister companies, Thai AirAsia and Indonesia AirAsia, the arrangement required an
Air Canada Vacations Case Study
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Swot Analysis Of Air Canada
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Delta Airlines Executive Summary
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Swot Analysis Of Nok Air
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Hong Kong Dragon Airlines Case Study
2150 Words | 9 Pages(REF). In January 2006, the management of Hong Kong Dragon Airlines
Jetblue Airways Swot Analysis Essay
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Advantages Of Oligopolistic Market
721 Words | 3 PagesSometimes Air Asia also issues free tickets, offers free seats or super low price ticket during the non-peak season and
The External Environment In The Airline Industry
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Swot Analysis Of Philippine Airlines
980 Words | 4 Pages> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.
Singapore Airlines Case Study
3552 Words | 15 Pages1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).
SWOT Analysis Of Flydubai: Low Fist Airlines
1467 Words | 6 PagesIntroduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.
Airplane Accidents
1862 Words | 8 PagesPhilippine Airlines was established in 1941and it is the earliest commercial air travel in Asian countries providing services under its primary name. This air carrier operates air flights in 31 locations in the Philippines and 36 international locations in East Asia, Central East, The European Union, North America and Oceania. Since its formation in 1941, it bears over 60 planes crashes, planes hijackings and terrorists assaults. The majority of the mishaps incorporated in propeller powered planes, and many of the mishaps happened before 1980s. There are numerous lethal mishaps directly or indirectly which brought about numerous fatalities.
Aviation Industry Case Study
980 Words | 4 PagesAircraft Performance Through the chaos and mayhem of World War 2, the aviation industry made significant advancements in its technology. After the war ended, this technology stretched and expanded to the farthest reaches of the world. Frank Whittle of England and Hans von Ohain of Germany both created the world of aviation that we live in today. Both men did it without the knowledge of each other throughout the 1930s and 1940s.
Malaysia Airlines Case Study
893 Words | 4 PagesUntil today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.
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