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Case Study: Aliibaba Group Holding

800 Words4 Pages

Introduction
Alibaba Group Holding is a Chinese e-commerce company, founded in 1999 at HangZhou by Yun Ma (Jack Ma) its workforce is oriented on sales services for consumer-to-consumer, business-to-consumer and business-to-business through its web portals. Besides sale service the group provides electronic payment service, a shopping search engine and data-centric cloud computing services, they also. Alibaba Group has seven businesses groups which are Alibaba Small Business Operations, Taobao, Tmall, Alibaba International Business Operations, Juhuasuan, eTao and Alibaba Cloud Computing, the key stakeholders in the company include Yahoo and Japan’s Softbank. Alibaba owns stakes in all sorts of industries and business fields, but it operates …show more content…

Alibaba started to develop overseas market to spread the market of electronic trading. Many supplier from China where helping international companies to create their own website and accounts in order for customers to have an easier and faster access to their information. This tendency helped companies to create opportunities and increasing profits. After Alibaba gained enough users they started to develop products from Chinas exporters to US buyer’s online and thereafter worldwide buyers online. They literally developed a supply chain between its local exporters with worldwide online buyers through their website; this was bringing them perception of internet and e-commerce to a whole new level. With time when internet started expanding the internet in China started to increase and the exported volume was growing, so was Alibaba’s e-business reaching from 1 $ profit in 2002 till 1 million $ by the end of 2004, when they started to feel the real benefits of e-commerce and the enormous opportunity in e-business. Consequently Alibaba launched Taobao which now is the largest online shopping marketplace, exceeding US eBay online marketplace. Alibaba has also launched Alimama, the largest online advertising platform for business purpose. In 2008 the B2C market was slowing down far behind B2B and C2C. Therefore, Alibaba adjusted its marketing strategy to enter B2C e-trade market more easily, which had a consequence of user growth therefore the profit also raised. The strategy included provides multi-functional management system which included displaying products description and photos according to the category searched, this was convenient for buyers to search any products they wanted through Alibabas website. Besides the virtual products that Alibaba developed they developed a convenient and quick management

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