Table of Contents
Background 2
Services 4
Businesses 6
Factors 7
Background
Amazon (Amazon.com) is the world’s largest online distributor and an outstanding cloud services supplier. It is headquartered in Settle, Washington. First of all, it had been originally a bookseller but has distended to sell a large form of commodity and digital media along with its own electronic devices, like the Kindle e-book reader, Kindle Fire tablet and more. Amazon.com has many of subsidiaries such as Brilliance Audio and Shelfari which the former is an audio publisher and the latter is social cataloguing website for books. Amazon Web Services (AWS) is also included in its subsidiaries.
Amazon Web Services (AWS) was formally launched in 2006 yet it already having ten years of expertise within the field of cloud computing services. It provides a group of cloud-computing services that structure an on-demand computing platform. There are many IT infrastructure services is provided by AWS to businesses in the form of web services but now’s typically recognized as cloud computing. These services run from fourteen geographical regions across the globe. They embrace Amazon Elastic Compute Cloud (EC2) and Simple Storage
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Amazon Elastic Compute Cloud is the cloud computing service that provides a virtual computing environment for the customers inside the cloud. The virtual computing environment in the Amazon Compute Cloud (Amazon EC2) is known as the instance. There are many different instance type inside the Amazon EC2 such as General purpose, Compute optimized, Memory optimized, Storage optimized and Accelerating optimized. Each instance type is designed for different specific purpose and offers different compute, memory and storage capabilities. Users can select different type of instance based on their requirements of the software and application that they plan to run on
This provides a means of communication that can help different vendors packages to communicate and manages the message transfers from clients to servers. 2.10. Compare and contrast the three cloud computing models. Three cloud computing models • Infrastructure as a Service (IaaS): IaaS contains basic building blocks for cloud infrastructure and provides access to networking features, computers and data storage.
S-CSP: Storage provider is nothing but kind of an entity which makes available storage services of data inside a public cloud. S-CSP offers outsourcing data services and then it stores that data in support of a users of the data. To trim down the cost of storage, the Service Providers eradicates the storing of an unneeded data by using Deduplication technique or methods whereas it also maintains only distinctive form of data rather keeping all the files having similar content. Users:
2.1 AWS Networking AWS provide a kind of networking services that also provide private network connections to the cloud, scalable DNS and tools to make logistically solitary networks. There are also have prevalent networking services comprise the Amazon Virtual Private Cloud (VPC) and Amazon Direct Connect. Amazon VPC generates a logically solitary set of Amazon EC2 for example which can be connected to current network using VPN connection. Amazon VPC generates a private cloud inside AWS, while deposition built-in security with security groups and network access control lists. When using Amazon EC2, VPC is free.
• Amazon CloudWatch is a monitoring service for AWS cloud resources and the applications that run on AWS. • CloudWatch is an AWS component that monitors our AWS resources and provides information to users in the form of data and alerts. • Amazon CloudWatch can be used to collect and track metrics, collect and monitor log files, and set alarms. • Amazon CloudWatch can monitor AWS resources such as Amazon EC2 instances, Amazon DynamoDB tables, and Amazon RDS DB instances, as well as custom metrics generated by the applications and services, and any log files the applications generate. • Amazon CloudWatch can also be used to gain system-wide visibility into resource utilization, application performance, and operational health.
Therefore, the database can be any type such as SQL, Not Only SQL (NOSQL), or other. Observation_4: The CSP needs to apply a virtualization technology on storage resources to serve CSUs’ demands efficiently. Therefore, a
David Ward Dr. Powell Principles of Info Systems November 12, 2015 Cloud Project The purpose of this project is to investigate different cloud services that are being offered in today’s marketplace, analyze their different benefits as well as negatives, and pick a company who offers services that suits my business best. Regardless of what website we are looking at, all of the websites are offering the same thing, which is a cloud service. Cloud computing service providers can provide IT services, ranging from storage space all the way to complete applications. This has become a viable service, as these companies have the ability to provide IT services with higher quality and more efficiently than their customers can.
The business model of Amazon ensures that the product is available for the customer at the best possible price. The fast shipping strategies also ensure customer satisfaction. These aspects offer an excellent value proposition to the customer. Since Amazon is present globally and is successfully into business for a long time period, the strategies of Amazon are sustainable.
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).
Many states within the United States have passed online shopping sales tax laws which have been designed to compel Amazon and other e-commerce retailers to collect both state and local sales taxes from their customers. In 2011, it was noted that Amazon only collected sales tax from five states, however in April of 2017, it was said that the company must collect sales tax from consumers in all states that currently have sales taxes. ANALYSIS OF STRATEGIC FACTORS In a December 2011 article written by Forbes contributor, Venkatesh Rao, he states that “the company [Amazon] is nothing if not deliberate and systematic in everything it does.” Rao goes on to say, unlike the other big companies that symbolize our times – Google, Apple, Facebook and Microsoft, Amazon did not rise to power by inventing a new product or service.
Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).
Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d).
This situation in turn created a service differentiation for the company compared to its other competitors. First, the Amazon.com website has an attractive and customer-friendly interface. Fast and reliable delivery which allow the customers to receive their order within the same day in specific area has also been an incredible feature of the company. A no-nonsense returns policy is being implemented, too. To assist the customers in choosing their order, purchase suggestions based on their previous purchases and webpage viewing are given.
Amazon Web Services (AWS) was upgraded with Microsoft products such as Microsoft Amazon Web Services (AWS) launched Amazon CloudFront, a high performance, self-service, pay-as-you-go method of distributing data over the internet. Amazon Web Services (AWS) introduced Public Data Sets which enabled developers and researchers to cost-effectively create, share and consume sets of data free of charge. Amazon launched Amazon Currency Converter, to pay purchases in the currency of customer’s payment card, instead of US dollars. Amazon launched “Bill Me Later” for its customers to complete purchases instantly online without using a credit card.
Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example
The company also promote aggressiveness among employees and because of that, the employees consider each other as competition and not as a team. Since the social context is becoming really important, Amazon is forced to change their corporate culture. Their culture had brought a lot of success to the company, but it is now however time to change towards a positive environment and a positive culture that