Amway Executive Summary

Process of marketing taken up by Amway

In the case of Amway while marketing the new product in the market, Amway highlighted three main features of the product, i.e. uniqueness, simplicity and convenience. They showed the people how their new product can change their way of living and lead into living better lives, how it save people’s lot of time and money, minimize wastage, which would lead to the fulfillment of the vision of Amway’s. Amway realize that all the cleaning liquids which were available in the market at that time were of a single type, and specialize for single purpose of cleaning. Therefore the customers were spending lot of time in searching for a cleaning product that suited their needs. They saw that the people are in need

Instead of buying different cleaners for different cleaning purposes, people can save money by buying Amway Super Concentrated Cleaning System because it had different cleaners for different cleaning purposes in a single product. They could save time by using the product. Amway Concentrated Cleaning System had a dilution dial inbuilt into it so the people decide on the spot as to how much water dilution would they prefer with the product, so people would prefer to carry single product for cleaning instead of carrying different product for different cleaning

But if customers have to buy different type of cleaners for different purposes then the customers have to compromise on the available space at home which can lead to the confusion that what cleaner is for what purpose. But if the customer had to just buy a single product like Amway Super Concentrated Cleaning System then they would not have to bother about losing space in their home as it is a single product and it can also be used in the form of spray or a stream system which ensured the wastage of the product would be minimal. It would not confuse the customers as well as because that single product is a combination of different cleaners which can used fir different purposes. Amway Super Concentrated Cleaning System was also an environmentally friendly product as it name suggests, it is an organic cleaner which meant it did not contain any harmful chemicals which can harm the environment. Amway’s mission is “Through the partnering of distributors, employees, and the founding families, and the support quality products and services, we offer all people opportunity to achieve their goals through Amway sales and marketing plan” (UKESSAYS, 2015) Amway tried to gain the confidence in various ways by explaining them how the product would become a best seller. They explained the various features of Amway Super Concentrated