Case Study Of Ariel's TED Talk

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SCETION A 1. To what extent do Professor’s Ariely’s ideas help us evaluate the effectiveness of Jamie Oliver’s management approach? Brief about Jamie Oliver case Jamie Oliver (James Trevor Oliver) was born in 27/may/1975, his a British celeb chef. He is known for his characteristic in healthy English cuisine that has gain him success in television show, restaurants, cookbooks and more lately his campaign against the use of processed better foods in national schools. He is also christened” Naked Chef”, he attempts to improve unhealthy diets and poor cooking habits in the United Kingdom as while as the United States. He has gone around the world to improve the diets and keep people having a tradition of healthy cooking. Brief about Professor Ariely’s TED talk Dan Ariel born April 29, 1967 is the James B. Duke Professor of the Psychology and the Behavioral Economics. He teaches at the Duke University and is the founder of The Center for Advanced Hindsight and also the co-founder of BE works. Ariel talks on TED have been watched over 7.8 million times. He is the author of Predictably Illogical and The Upside of Irrationality, both of which became New York Times best sellers, as well as The Honest Truth about Dishonesty. Manager can be regarded as theory X, Theory Y, which is Jamie Oliver? Theory X X represents the carrot-and-stick assumptions on which traditional organizations are based. Its assumptions are that: the average person is lazy and has an inherent dislike of

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