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Athletic Footwear Industry Analysis

711 Words3 Pages

Athletic footwear is seven percent of the footwear market in India. Relaxo, Nike, and Adidas all offer athletic footwear in India. There has been significant growth in the market due to increases in consumer income levels, lifestyle changes and foreign companies entering the market. The increase in foreign companies in the market have made this market very competitive. The unorganized segment makes up the majority of the marketplace due to prior regulations that prevented foreign owned companies to operate in India without partnering with local businesses. Among the companies in the organized segment Adidas has the largest market share. Adidas captured most of this market share by acquiring Reebok. Relaxo was established as a low cost

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