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Business Case Study: Bmw's Automotive Industry

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BMW the German based company is one of the most respected automakers in the world, renowned for manufacturing premium luxury vehicles and motorcycles that offer superior level of driving pleasure. The company has seen significant growth in its sales by providing best in class quality products to its customers and by retaining the customers. BMW is also considered as one of the top three automotive industry in the world along with competitors that include Mercedes and Audi. The company has worldwide subsidiaries and manufacturing plants in Germany, Austria, the UK, USA, Mexico and many other countries. BMW Group comprises of many segments within its vast portfolio. The BMW Group states that the BMW offers emotional product …show more content…

It was then decided to carry on by trying to maintain the cash in the current economy car boom that exploited so successfully by some of the German aircraft manufacturers such as Messerschmitt and Stratangahr. BMW later bought the rights to manufacture the ISSETTA the rescue fighter. Moreover the BMW 's version of the tiny cars such as the DIXI were decided to be BMW 's motorcycle engine. This was successful in the market and helped the company to get back on its …show more content…

In 1994 BMW bought the British Rover Group (which is currently an Indian company owned by TATA company) and owned it for seven years. By 2002, Rover was incurring huge losses and BMW decided to sell the acquisition. The Rover brands were sold to the Phoenix Consortium which led to form the MG Rover, while Land Rover was taken over by Ford because Rover also was a parent company for the Jaguar brand. BMW meanwhile retained the rights to build the new MINI cars which started its production in

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