Distinctive Competency
Bella couture’s core competency is Innovation - It’s mobile application has an option to allow customers to design their clothes on their own. It is basically a 3D character in which you can choose the size comparatively to the customer’s original size then they can choose to fit from the ready made clothes available.From that process they can take things further, like add some details on it, choose the color and more. It is the first ever mobile application that has this specific feature. It is based on a dressing up game with more realistic details like The Sims.
Customization - in related to the earlier statement, customers can personalize their clothes based on their own preference.
Accessible anytime and anywhere
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As they grow, those things stayed the core focus of their business. So the only thing that completely change within the company to what it is now is Innovation. They were able to serve our customer well with new designs or the design they want through the technology we applied. This technology has caused an 85% increase on their sale the same year it was launch.
What is its potential ?
Bella couture will look at the chances of opening more shops across the other emirates specifically Abu dhabi to serve untapped markets. The said organization is as well open to the expansion of their clothing line.
iii. Plan of action
What actions are available to the organization?
Making online purchase more comfortable for the old customers and and user-friendly to new customers.
This project is proposed to make the online purchase easier to the customers. It also a solution for the Returns and Refund issue the company is now facing.
Catch the attention of new customers in many different ways
Partner with arab influencers to help promote the organization
Sponsor events and open kiosk in exhibits to expose the product of the quality
Push in Social Media platforms
Have a good communication and create relationship with the
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So the company should push in a lot of marketing that will help the buyers to choose Bella couture.
Competitor: The competitor when they see that Bella couture is having more exposure and created demand in the market. They will try to bring up something new to get back on track or even imitate the same strategy.
Have a good communication and create relationship with the customers.
Buyer: The customers like to give regular feedback about the product after the purchase. So if company has a good customer services team to collect regular feedbacks and update to the customers it will be a big benefit for the company. If the relationship is strong the customer will always remember the company.
Competitor: To attract more people other companies will build their customer relationship stronger. So the company can get more customers who are willing to buy their product.
Will the action enhance or reduce the organization ability to compete in the future?
Yes, these actions will definitely help the organization prosper in the future. Bella couture’s strategic course of actions will focus more on building the brand name in the
- working with working staff to set up strategies, models and frameworks. - Setting client administration measures & assuring that the current standards satisfy the customers & helps retaining them. • Coordinating with the workers themselves can help effectively in setting appropriate models for the procedures & systems because they are the ones who interact directly with raw materials and producing the products, so they would know better if anything in manufacturing needs improvement or so. • It is important to satisfy the current customers in different possible ways in order to retain them which eventually leads in attracting more customers as well.
The company could expand even more to increase their market share. They must keep communications open through their relationships to avoid miscommunication and confusion. References Karniel. A and Reich.
Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.
The activity of LVMH is mainly focused in luxury industry and its spectrum of products is divided into five generic fields: • Wines & Spirits • Fashion & Leather Goods • Perfumes & Cosmetics • Watches & Jewellery • Selective retailing According to the financial report of LVMH as of 2013, below are the revenues generated across the above mentioned fields. It can be observed that the Fashion and leather goods have consistently generated the maximum revenue for LVMH accounting to over 33%. Porters Five Forces Framework Fashion and leather goods have generated the most revenue for LVMH.
ADMS 2511. Management Information System Section Q Raqib Ibrahim Prof. M.Zia ul Haq 215251754 Case Assignment 1 Question A i) Data items: Example of Data in Lululemon case is sales over $1 billion. Data item is a set of description which gives information but does not convey a meaning. ii) Information: As stated above the sales resulted in over $1 billion but actually the 10 percent of those sales were from the Internet store.
And achieve as a result, the growth for its brand, market share, and sales
In the organisation, the communication, information and knowledge are very important. The whole work gets done in the organisation be these things. So a manager has to manage these in an effective manner so that they can get the effective results. Every organisation have to get successes in the market.
This was the medium constant development of high quality apparel, with attributes of customers’ feedback, to refine the clothing standard. 4.1.2 Product
Burberry is a global luxury brand that has a unique democratic positioning within the luxury arena. This internationally recognized brand positioned itself with its luxury and functionality in the minds of consumers. Its positioning method has been consistent throughout the life of the Burberry brand and is a primary driver in propelling Burberry into its current market position (“Burberrys Market Position And Its Competitors Marketing Essay,” 2015). Burberry provides a great depth and wide range of product line. Burberry has widened its scope with variety of products.
This would attract a pool of workers of the highest caliber, thus leading to more value induced into the company. # Successful communication of perceived strengths of the product: Integrated marketing strategy- This has
The competitive advantage received by a firm will likely
Superior quality and innovation are important to achieving superior customer responsiveness. The ability to satisfy the needs of your customers will allow for your company to stay ahead of your rivals. Customers will be more likely to choose a company if they feel like their voice or opinion is being heard. Another part of this building block is the customer response time. Customers want their products quickly, so ability to deliver the product or service at a quicker rate is important.
(Refer to figure 5) Using this model, Uniqlo was able to successfully differentiate itself from other retailers by developing unique products based on innovations than fashion trends. They are able to make quick adjustments to the production according to the latest sales trends and minimise store operation costs. This has allowed Uniqlo to sell high-quality clothes at affordable prices. Uniqlo is now working on a new supply chain that combines both their real and virtual business together. They have engaged one of Japan’s largest home builders, Daiwa House Industry, to help construct a state-of-the-art distribution center in Tokyo.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.