Case Study Bharat Forge Vs Suzlon

Ashutosh Kulkarni, Balachandra S, Manasganga, Shrivarsha Bhat

ECON 634 Bharat Forge and Suzlon Case Study.

Both Bharat Forge and Suzlon started out as small scale manufacturing companies but

continued ahead to be a global manufacturing industries. They both had the vision of expanding

with good strategies and techniques.

Bharat undertook technological upgradation to minimize costs while Suzlon aimed at cost

minimization by developing alternative sources of energy and cutting electricity costs .Both the

companies emphasized on cost minimization, customer oriented policies and delivering high

quality .

Globalization and global acquisitions were the main focus of these two companies. Bharath

forge went into joint venture with

Suzlon was able to minimize costs by having a majority

of their manufacturing in India while expanding into international markets. The manufacturing

and labor costs were low.

Differences in the strategies adopted:

Bharat forge made significant changes in the workforce to achieve technological up gradation.

They started off identifying core competencies in which they needed to invest to become an

international giant, next they went on to hire highly trained, motivated, productive workforce

to focus on the competencies. They invested in a couple of state of the art , fully automated

press lines for manufacturing forgings, hired white collar employees with science degrees to run

these machines. This transformation was drastic as the company went from 85% blue collar

workforce to 85% white collar workforce and successfully achieved the goal of technological up