ipl-logo

Managerial Flaws Of Blackberry Company

1689 Words7 Pages

This work aims at describing the managerial flaws of Blackberry, which led to huge changes in both the company and the mobile industry. Through a thorough analysis we would like to depict the company’s growth and decline, while outlining the positive and negative reactions to the swift changes of the enormous tech industry.

History
Blackberry is a company that played a huge role in the advancement of the mobile industry. They were the first to launch a phone on which people could check their e-mails. The company’s initial name was RIM, or Research in Motion Limited. Engineering students Mike Lazardis and Douglas Freign founded it in 1984.

In 1999 the first device was launched – the Blackberry 850. This was the two-way pager that skyrocketed …show more content…

Within the new strategy, the company has decided to move from the competition in the consumer market to the software development, mainly focusing on security and productivity. Thus, Blackberry’s current target is enterprise customers especially in regulated industries. The objective of the company is to keep up its leadership in enterprise market by extending the functionality of its Blackberry Enterprise Server (BES). Blackberry aims to arrange its activities and businesses around the four essential areas in order to achieve this vision. The offerings in these core areas are differentiated and focused on security, communication and productivity. The four areas of BlackBerry’s operations are …show more content…

A unique network provides data integrity, and data compression to offset slower data connections. What was largely very attractive to many businessmen and government officials and allow them to on-the-go to connect to their respective corporate email accounts. However, today this business model is outdated, because today the wireless technologies made a huge breakthrough and now leans toward different types of mobile applications in what the company loses. However, security is still an issue, but some large vendors are pursuing the mobile device, application, and security market.
The main value proposition of the BlackBerry Company is to develop reliable with a perfect quality mobile phones and smartphones with multiple tools for business purposes. Moreover, provide the unique security technology work with professional applications.

Staff
In order to analyze the staff, we used insider tools that provide internal information and reviews made by the employees of the company. The staff has stated that an interpersonal approach is required, while the valued qualities are being energetic and intelligent.

The review highlights are quite interesting, as we can clearly see that Blackberry is still moving towards a change. However this change is “defining the way back to

Show More
Related

  • Nt1310 Unit 6 Network Analysis

    591 Words  | 3 Pages

    This will allow us to create a secure connection to the network over the internet. With this design the campus will have a much more reliable network to its

    Read More

  • Tv511 Unit 5 Summary

    1522 Words  | 7 Pages

    TV511’s policy allows most employees to use their own laptops for working purposes without installing or applying any security managements on them. The business and personal data coexist on same device then it is very difficult to find a balance between a strict security control of enterprise and privacy of personal data, specifically when the device is no longer a corporate issued asset. Operating System Staff members of sale department and customer services are in favor of using Apple MacBook due to their elegant style and remarkable battery life.

    Read More

  • Nt1310 Unit 8 Ssr3

    347 Words  | 2 Pages

    It offers a secure fitting together between internet browsers and websites, letting you to communicate secretive data online. Physical Layout • Topologies; topology can be measured as a computer-generated nature or construction of a system. This shape does not agree to the real physical plan of the policies on the computer network. • Ring; basically in a ring system each device (workplace, waiter, and copier) is related to two other devices, this systems a ring for the signs to travel around. Each packet of data on the network trips in one way and each device collects each box in turn until the journey 's end device receives it.

    Read More

  • Nt1330 Unit 1 Research Paper

    656 Words  | 3 Pages

    20.9 Describe how you would use each type of supporting material to create interest, clarify your point, provide emphasis to a point, and offer proof that results in belief. As a revolutionary smartphone application developed organization, we will develop to learn and have broad involvement in making superior, component pressed local smartphone applications for all the significant portable stages including iOS, Android, BlackBerry OS and Windows versatile. Moreover, as specialists at HTML portable development, we can likewise assemble cross-stage smartphone applications that will chip away at any gadget or trend. Organizations and people choosing our application for their custom smartphone use and developmental needs must guarantee that their last deliverable, regardless of the innovation it is based on, will be secure, scalable, and practical in whatever environment it has facilitated.

    Read More

  • Marketing Strategy: SWOT Analysis Of Blackberry

    925 Words  | 4 Pages

    Mainly blackberry is very weak at marketing their brand, it spent ($41.3 million) on marketing, 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million). Blackberry has many opportunities, which are possible increase in demand from governments because of their high security and the smart-device market growing fast about 41.7% per year. Blackberry faces many threats that include rapid technological change.

    Read More

  • Apple Watch Case Study

    1267 Words  | 6 Pages

    It also identifies the internal and external areas of the business that need improvement and that can prove to be successful. Table 3.1 Strengths: • Apple has an awesome and unique interface where they are ‘head and shoulders’ above the others, giving the Apple Watch a high edge over the new product

    Read More

  • Blackberry Case Study

    1147 Words  | 5 Pages

    Mr.Fregin studied electrical engineering at the university of Windsor. He was instrumental in evaluating several materials and fabrication technologies of the first circuit boards that were used in early versions of its wireless technology. He served as a director in Blackberry until he retired in 2007. CENTRALIZATION OF BLACKBERRY LIMITED COMPANY:

    Read More

  • Case Study Of Apple Inc.'s Diversification Strategy

    1442 Words  | 6 Pages

    Apple Inc. runs a mobile device business that largely dominates the mobile phone industry. The

    Read More

  • Conflict In Apple Company

    1305 Words  | 6 Pages

    Introduction Conflict is unpleasant, but inevitable throughout life. In any situation involving two or people, conflict may arise. Conflict can be defined as, “any situation in which incompatible goals, cognitions, or emotions within or between individuals or groups lead to opposition or antagonistic interaction” (Learning Team Toolkit, 2004, pp 242-243). People come from different backgrounds and live through different life experiences therefore, even when working towards a common goal, they will not always agree. Major conflict that is not dealt with can devastate a team or organization (Make Conflict Work, 2008).

    Read More

  • Global Competitive Advantages Of Apple Inc

    1312 Words  | 6 Pages

    ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.

    Read More

  • Market Segmentation Of Apple

    1346 Words  | 6 Pages

    • Psychographic Segmentation: Most of used the type of segmentation by Apple. Segment users according to their lifestyle. • Product related segmentation: Another major marketing strategy used extensively by the company. Every Apple device is targeted specifically to different groups of consumers and businesses and features in the products are built around their needs.

    Read More

  • Value Chain Analysis Of IBM

    1674 Words  | 7 Pages

    Its clients are individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. To meet and respond to its customers needs, IBM creates, develops and manufactures many of the world 's most advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. 3) Internal and External Analysis A) Porter’s Value Chain Analysis: This model describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best provided by others ("outsourced").

    Read More

  • IBM Case Study: IBM At The Crossroads

    875 Words  | 4 Pages

    The case chosen is IBM at the Crossroads, published by McGraw Hill Education. 3 key Issues and Recommendations A rather mind capturing case, talks about the growth story of IBM. The three key issues and future challenges in IBM’s way are: • Slow Reaction to Change: The past trends followed in IBM, show that it lacks responsiveness to change in market trends and revolutions.

    Read More

  • Advantages And Disadvantages Of Supply Chain Management

    771 Words  | 4 Pages

    - IT platform and core applications software support world-class SCM - Advanced decision support capabilities have the greatest impact on business performance - Data are required to manage the core business

    Read More

  • Apple And Samsung Comparison Essay

    700 Words  | 3 Pages

    English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

    Read More

More about Managerial Flaws Of Blackberry Company

Open Document