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Blue Dart Case Study

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Thus, the company is strategically planned to tackle its competitors backed with a strong structural foundation. Environment: Blue Dart is constantly in consultation with the government on issues related to logistics, transportation and packaging. Their focus is on direct presence in various locations, this will enhance the delivery rate and increase the efficiency to a large extent. Apart from being customer centric, the organization is constantly focused on high end innovation. Size/Life Cycle: Blue Dart is categorized as a large organization with few members of the world force in the top executive panel and a majority of members working in the line workers segment. Blue Dart is a firmly established company, where it now needs to be constantly aware of its competitors by bringing about necessary and peripheral innovations to hold up their market share. Culture: Blue Dart follows a customer centric culture. The employees starting from the delivery boys to the top level managers are trained on a customer orientation program so as to ensure that at every level customer are treated with utmost …show more content…

GoGreen carbon neutral service allows customers to offset the carbon footprint caused by their logistics/shipments by paying an additional charge over and above the shipping rates. This additional offset charge is invested in environmental protection projects verified by an UN independent auditor. A certificate mentioning the carbon footprint offset by customer is issued annually to the customer. • To improve the lives of young adults from underprivileged backgrounds, Blue Dart in association with an NGO – Oasis India started an initiative named ‘Blue Edge – Empowering Lives’ which provides young adults with a training program on English speaking, computer skills, life skills and customer interaction skills. Over 800 students have completed this program till now with a batch of about 50 students each getting this training every 6

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