Ia Swot Analysis

Question 1:
Explain who are the IAG and what are the company’s objectives?
International airlines group are one of the world’s largest airline groups. It has 459 aircraft flying to 243 separate destinations carrying 62 million and change in passengers annually. Based on revenue it is Europe’s third largest and the world’s sixth largest group.
They are a relatively new company forming only three years ago in 2011. It is the parent company of British Airways, Iberia and Vueling. Operating these airlines allowed them to immediately have an impact on the aviation market. The airlines they own give them a dominant position on Europe. The main aim of IAG is to play a dominant role in the aviation on a regional and global scale.
(I Air Group 2014)

IAG (International airlines group) are in control of three airlines in Iberia, Vueling and British Airways. All of which have a large fleet within them. Some of which are owned and others leased.
At the end of 2013 between the three airlines IAG held 431 aircraft and since then until July 30th 2014 they have taken on 28 more and now have a total of 459. The three aircraft manufactures they deal with are Boeing, Airbus and Embraer.
For Airbus they own 110 of their fleet and operate 118 on lease. Airbus make up 298 of the IAGs fleet and are mainly used by Vueling and Iberia where as British Airways use mainly Boeing aircraft.
For Boeing they own 136 aircraft and operate just 9 on lease which totals up to 145 which make up all of IAG British Airways fleet.
For Embraer 14 aircraft are owned and 2 are on lease this is a total of 16 aircraft in the IAG fleet. These figures are based on balance sheet figures.
(The fleet numbers above are up to the 30th of July

It will also result in them providing more flights to the destinations they already have on the 6 continents around the globe. The merger of British airways and Iberia greatly helped IAG by the conjunction of routes offered. British airways offered flights to northern America which were not offered by Iberia. Iberia did though offer flights to Southern America and Africa in which British Airways did not. The merger allowed them to increase in diversity of location flying by also staying in the European market. At the moment Iberia is being worked on by IAG in trying to find a way for it to compete with the low cost carriers running its home market while cutting out routes that are proving to be less used and over frequent to cut losses. IAG want Iberia to become more profitable in aim to win back investment and start controlling its old market