Case Study Of Cadbury Bournvita
MM3 ASSIGNMENT
Cadbury Bournvita “Tayiyari Jeet Ki”- Mom & Son Digital Media Campaign
Introduction:
Digital marketing applies technology to reach out to people. It can be using internet and social media and at the same time it can be without using internet like TV, radio etc. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels. Cadbury has incorporated a proper digital media campaign to promote its products like Bournvita and it has become increasingly popular over the years.
Research Objectives:
The main objective of this research is to identify the digital marketing landscape for this product and its effectiveness. To understand the influence of Bournvita as a brand on consumers mind set, to understand Brand Imagery, Brand Quality perceived by customers, brand credibility, consideration, superiority and feelings this research can be helpful. We shall analyse how this campaign has been instrumental to the promotion of this product especially among the target group it intended to reach. We shall identify various components of this campaign, different value propositions and personas and how this campaign is fulfilling the goal set up by the organization. We shall explore the intent behind designing this
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