Case Study Of Cafe Coffee Day

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Café Coffee Day (CCD), India’s largest coffee conglomerate, an Indian café chain is owned by Amalgamated Bean Coffee Trading Company. Amalgamated Bean Coffee Trading Company grows coffee and they are the largest producers or Arabica beans in Asia.
CCD is the pioneer to launch the coffee bar concept in India. Chains of CCD expanded rapidly across the country and today there are over 1640 CCD stores in about 200 cities across the country.
• CCD has a chain of CCD lounges that specifically targets families and the upper middle class segment of the society. CCD lounges’ product offering includes more varieties of food and neatly designed ambience.
• The CCD Square, targeting the international customers and the wealthy Indian customers, is the high end café. CCD Square serves single origin coffees from across the world
• The Coffee Day Xpress offers varieties of coffee, tea, cold beverages, and limited food options. They target the Indian youth and the average middle class population, thereby garnering a huge share of the CCD’s business.
As many players are entering the market of organized coffee chains, the competition is also increasing. The major competitors to CCD includes
1. Barista Lavazza Café
2. Javagreen
3. Starbucks
4. Coffee N U
5. Costa Coffee
6. Coffee Bean and Tea Leaf
7. Mocha
8. Gloria Jeans
9. The Chocolate Room
10. Dunkin donuts
While Barista, Javagreen and Mocha have been in the market for a while posing a strong

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