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Case Study: Caffe Vergnano

1155 Words5 Pages

PRODUCT

Caffe Vergnano delivers more than just a cup of coffee; it offers the warm and tranquil Italian ambience that resonates well with the customers. Discussions will be done on how the product will be presented to the customers in the new market in terms of packaging, design features, branding and service delivery to ensure product success.
According to the Data hero, Canada is ranked twelfth in the top fifteen counties in coffee consumption per capita in the world. On average, Canada consumes 1 cup per day per capita. Consumers in Canada are keeping up with the global trend of demanding value for their money. According to a trade show held in Canada, an estimated 64% of Canadians drink coffee daily.14
When customers visit a coffee shop, …show more content…

The Caffe will offer complimentary food, drinks and pastries in order to maximize the coffee shops profit. This will include cookies, muffins, pizzas, hot chocolate, tea and cocktails; and also desserts such as butter tarts and cupcakes that are one of the most popular in Canada.15 Adding food items to the menu will help achieve higher revenue, thus letting a business squeeze more profit out of each patron.
In terms of service delivery Caffe Vergnano will invest in its employees; customer service determines repeat business in the future. The baristas should be trained on how to produce flawless and well-presented drinks.
The name and the color of the Caffe Vergnano’s design will not affect any of the culture of the Canadians consumers. There are not particular characteristics that need to be changed; the logo does not have any negative meaning in the local language in Canada. So there would not a problem for the company to advertise with the actual name and design. …show more content…

The Canada-EU relationship is of fundamental importance to Canada. Canada and Italy have a strong commercial relationship. The greatest potential lies in promoting two-way investment, as well as innovation and technology-based partnerships.
In 2013, reciprocal trade between Canada and Italy increased 12.2% from the year previous, to a total value of nearly $7.8 billion, making Italy Canada’s 9th largest global merchandise trading partner.
Canadian imports from Italy also increased, up 11.6% totaling $5.8 billion in 2013. Growth continued into 2014, with merchandise imports from Italy increasing over 10% compared to the previous year for the period January to November. Machinery, beverages and pharmaceuticals ranked as the top 3 items, accounting for 43.2% of total imports from Italy in 2013. In 2013, Italy ranked 12th in the world and 6th in Europe as a source of total imports to Canada, including goods and services.18
In 2013, the Embassy of Canada to Italy introduced the Canada-Italy Innovation Award, which aims to develop new and existing relationships between Canadian and Italian experts into long-term collaborations in the fields of Science and Technology and also

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