Case Study Of Cargill India

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SUMMER INTERNSHIP PROGRAMME- 2015 A REPORT ON SCOPE OF ALTERNATE CHANELS FOR LEONARDO OLIVE OIL IN INDIA. By: Anisha Khatter 14BSPHH010902 IBS Hyderabad Name of the Organization: Cargill India Pvt Ltd. A REPORT ON SCOPE OF ALTERNATE CHANELS FOR LEONARDO OLIVE OIL IN INDIA. By: Anisha Khatter 14BSPHH010902 IBS Hyderabad Name of the Organization: Cargill India Pvt Ltd. A report submitted in partial fulfillment of the requirements of MBA Program of IBS Hyderabad SUBMITTED TO: SUBMITTED BY: Prof. Mukesh Kumar Mishra Anisha Khatter …show more content…

• The category size for most e-retailers for olive oil category is unknown making it difficult to forecast sales volume. • We are also unable to forecast high and low selling day to ensure smooth availability of products to alternate channels. • When doing a consumer survey, the data collected can be inappropriate and biased. 2. COMPANY PROFILE 2.1 CARGILL PVT LTD Cargill Pvt Ltd provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, it helps people thrive by applying their insights and 150 years of experience. It has 143,000 employees in 67 countries that are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. CARGILL’S CUTOMERS: • Agriculture Cargill originate process and distribute grain, oilseeds and other commodities to makers of food and animal nutrition products. It also provides crop and livestock producers with farm services and products. • …show more content…

Competitive rivalry: The degree of rivalry among competitors is a key factor in determining the fate of a product. If the no of competitors is very high, it becomes very difficult for a product to make its mark in the industry. Leonardo as a product as of now has a fewer no of major competitors like Borges and Delmonte. However, this scenario might change in the future with the increasing awareness about the benefits of usage of olive oil in day-to-day cooking. 2. Threat of new entry: In the category of olive oil, the threat of new entry is very high. People nowadays are becoming more and more health conscious and are opting for healthier options of cooking without much pressurizing upon the price. Thus the demand for olive oil is increasing rapidly. Sellers on the other hand are well aware of the above stated fact and are trying to tap and capture this market. Hence many new brands of olive oil have their presence in the market. For Leonardo to overcome the issue, the company needs to promote and increase the visibility of the product as much as possible. 3. Threat of substitutes: Though there a large variety of oils available in the market, none of them can match up to the health benefits that of olive oil. Hence the threat of substitutes is very in the case of olive

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