SUMMER INTERNSHIP PROGRAMME- 2015 A REPORT ON SCOPE OF ALTERNATE CHANELS FOR LEONARDO OLIVE OIL IN INDIA. By: Anisha Khatter 14BSPHH010902 IBS Hyderabad Name of the Organization: Cargill India Pvt Ltd. A REPORT ON SCOPE OF ALTERNATE CHANELS FOR LEONARDO OLIVE OIL IN INDIA. By: Anisha Khatter 14BSPHH010902 IBS Hyderabad Name of the Organization: Cargill India Pvt Ltd. A report submitted in partial fulfillment of the requirements of MBA Program of IBS Hyderabad SUBMITTED TO: SUBMITTED BY: Prof. Mukesh Kumar Mishra Anisha Khatter …show more content…
• The category size for most e-retailers for olive oil category is unknown making it difficult to forecast sales volume. • We are also unable to forecast high and low selling day to ensure smooth availability of products to alternate channels. • When doing a consumer survey, the data collected can be inappropriate and biased. 2. COMPANY PROFILE 2.1 CARGILL PVT LTD Cargill Pvt Ltd provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, it helps people thrive by applying their insights and 150 years of experience. It has 143,000 employees in 67 countries that are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. CARGILL’S CUTOMERS: • Agriculture Cargill originate process and distribute grain, oilseeds and other commodities to makers of food and animal nutrition products. It also provides crop and livestock producers with farm services and products. • …show more content…
Competitive rivalry: The degree of rivalry among competitors is a key factor in determining the fate of a product. If the no of competitors is very high, it becomes very difficult for a product to make its mark in the industry. Leonardo as a product as of now has a fewer no of major competitors like Borges and Delmonte. However, this scenario might change in the future with the increasing awareness about the benefits of usage of olive oil in day-to-day cooking. 2. Threat of new entry: In the category of olive oil, the threat of new entry is very high. People nowadays are becoming more and more health conscious and are opting for healthier options of cooking without much pressurizing upon the price. Thus the demand for olive oil is increasing rapidly. Sellers on the other hand are well aware of the above stated fact and are trying to tap and capture this market. Hence many new brands of olive oil have their presence in the market. For Leonardo to overcome the issue, the company needs to promote and increase the visibility of the product as much as possible. 3. Threat of substitutes: Though there a large variety of oils available in the market, none of them can match up to the health benefits that of olive oil. Hence the threat of substitutes is very in the case of olive
Examples include dairy farming, raising beef cattle, and raising sheep for wool. In contrast, arable farming concentrates on crops rather than livestock. Finally, Mixed farming incorporates livestock and crops on a single farm. Some mixed farmers grow crops purely as fodder for their livestock; some crop farmers grow fodder and sell it to pastoral farmers. Pastoral farmers are also known as graziers and in some cases pastoralists.
Industrial farms can make more products than traditional farms and that may be the reason why industrial farms are given more spotlight to and are gradually expanding while other farms are moderately deteriorating. Pollan is more understanding of the technological advances which Berry is not. Berry and Pollan agree and concur at times on the same issues of how the industrial model of agribusiness is
When the United States federal government began to intervene in the food and drug businesses, the history of early food regulation in the United States started with the 1906 Pure Food and Drug Act. This was the first of significant consumer protection laws that were enacted by the federal government in the 20th century which also led to the creation of the food and drug administration. The main purpose was to ban foreign and interstate traffic in the adulterated or the mislabeled food and drug products. It is directed by the US Bureau of chemistry to inspect products and to refer offenders to prosecutors.
Coles Supermarket Australia Pty Ltd is an Australian supermarket, owned by Wesfarmers. It is commonly known as Coles and was founded on 9th April 1914 in Smith St, Collingwood, Victoria. Till now, Coles has operated over 700 stores throughout Australia and employs over 100,000 employees. It controls 35% of Australian supermarket industry. Coles was founded when George James Coles opened the Coles Variety Store on the street in Melbourne.
The price of raw materials is high with low consumer switching cost. However, the increasing demand for healthy and organic food is creating openings for smaller competitors to enter and hide from the pricing
The plan includes to focus on buying fresh vegetables, fruits and meats from local producers, however this consumes more time for those to produce a supply chain of artisanal products Bargaining Power of Suppliers The objective of Eataly is to uphold the system of ecologically and responsibly sustainable production, distribution and commercialisation. Therefore enterprises for this supply chain are selected carefully. In addition to this, Eataly in order to secure their business has purchased shares in various suppliers (Morandi, 2011). At present time, Eataly own or are partner in more than nineteen companies that distributes or produces Italian food.
In this era of globalization, the supermarket industry is one of the common investment sectors. It is also forming retail common categories of food products such as fresh and meats, poultry and seafood, fresh fruits and vegetables, canned and frozen foods as well as various dairy products. Investment in this industry can be profitable if succeed but bear in mind that risk still exists if monitoring process is not carried out. Therefore, Professor Michael E. Porter from Harvard Business School has introduced a tool for purposes of analysis potential industry which is the most profitable and potential. Porter stated that five forces are deciding an industry either beneficial at future or it will become a case study and commerce practice (Porter, M.E., 2008).
Besides that, product differentiation is one of the threats of new entrants. Starting a new business we need to use a lot of money for advertising to attract customer, but we have to create our new things that cannot found in others competitors. For non-traditional barriers to entry, we have unique business model. We created a business with a unique design and establish a network of relationships that makes the business model work so that no people can easily to copy our
Threat of a Substitute Products or Services The threat of alternatives is comparatively low. However the how the service is used in different parts of the world is the driver of substitutes in the
Motilal oswal securities Ltd The Motilal oswal ltd company was the parent company of the Motilal oswal securities ltd, it was the subsidiary company. Motilal Oswal Company was established by Motilal oswal and Raamdeo agarwal in 1987 and gets the membership from the BSE. It got it final certificate of registration approval in the year 2010 from the securities and exchange board of India regarding the setup and expansion of the business of mutual funds in the country. Motilal oswal securities ltd was incorporated in the year 1994 and its main business is stock broking and wealth management. Motilal Oswal Company has 99.95 % holdings previously which became 100 % holdings In Motilal securities ltd .It was one of the subsidiary company of the
INTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.
The brands set different prices of its product base on design, size and heritage. This is due to brand loyalty that each brand possesses by each luxury group. Particularly put extensive brand portfolio to cover different customer segments. As such, the brand is niche in the market leading to rivalry of the competitors in this industry to
Describe three of the environmental influences an organization faces. Provide one example of each and describe how an organization is impacted, either positively or negatively, by each: There are five main external environment forces which can influence an organization (Ashim gupta, 2009). They are technology, competition, resources, consumers, and laws and regulations. I am going to discuss consumers, competition, and resources. The first environmental influence is customers.
Identify and list each of the Five Forces. There are several tools that are apparently used to understand how the environment affects businesses whether positively or negatively. However, Carpenter, Bauer and Erdogan (2010) provided the Five Forces frequently used to analyze the competitive environment of a firm which was developed by Michael E. Porter in 1979. The Porter’s Five Forces includes Rivalry, New Entrants, Buyers, Suppliers, and Substitutes.
THE THREAT OF NEW ENTRANTS :- I believe that fruit juice industry, the threat of new entrants in the following areas :- Economics of Scale :- In general the economics of scale barriers the entry form or new entrants brined the risk of existing enterprises a strong counter-attack in order to enter the large scale of production. Fruit Juice industry, production lines, excellent processing technology which higher productivity, lower production costs. Industry Counter-Existing Enterprises :- Juice huge market potential, attracting an increasing number of new entrants the market leader in the use of existing resources to counter the strengths, such as control of raw material, increasing the cost of new entrants control terminal sales of the competitors blockade, increasing the cost of sales and other rivals to form barriers to entry. 3.