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Cetra Hotel Essay

1367 Words6 Pages

Business Overview
Centara Grand at Central Plaza Ladprao Bangkok, Thailand was established in 1983 as the first five-star Centara hotel which located in prime area of Bangkok northern suburbs, surrounded by famous attractions and easy-access by public transport and from both International airport and semi-international airport in Bangkok. Nowadays, it provides a premier *MICE facility and is currently one of MICE hotel destination in Bangkok. A throwback to January 1990, the hotel has been registered to be a Public Company Limited under the name “Central Plaza Hotel Public Company Limited” with present authorized capital nearly £30 million. However, there is a foreign limit of 40%.

A Useful Hint: Public Company Limited in Thailand requires …show more content…

Furthermore, the most important factor is information. Regarding Centara hotel chain is one of largest Thai luxury hotel brand in Thailand and has operated in many international travel destinations, it results in beneficial information and shares to other properties as a cluster. The data completely make a difference in term of services, culture, and possible to aim at a group of potential customer.
Weaknesses
The hotel is not located in the city center of Bangkok, even though in the northern prime location of Bangkok and just 15 minutes from the city center. Another point of location is there is no famous nightlife entertainment nearby the hotel. Turning to services and management factor, some departments have no development. For example, IT team has no idea about use online platform to make an online reservation for a worldwide event, sometimes there is complain about hotel porters because of elder staffs, who have worked since 1983, still working in the old way as they used to. Moreover, the most striking point for a domestic traveler is negative perception as the old hotel because no official announces or press conference about full renovation in

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