The affordability and taste of the tacos attracted many customers, the lack of competition from other Mexican restaurants allowed the first Taco Bell to thrive, and its convenient location in the busy street of Firestone primed the restaurant for success. The influx of customers in Downey reflected the future of the franchise itself, as Taco Bell attracted customers throughout the country. In America, Mexican cuisine started in concentrated pockets of Los Angeles, but it spread throughout Los Angeles, including a predominantly White area like Downey. Taco Bell pushed the expansion of Mexican cuisine into mainstream American by expanding its franchise to thousands of stores across the nation. The importance of Taco Bell went beyond the food, because it brought Mexican culture into the larger conversation of America.
In addition to their use of social media, television, radio, and newspaper, the McDonalds has make significant use of billboards. Television has always has always had a crucial role in the company 's advertising. McDonald 's growth strategy is based on three aspects; introducing more restaurants, maximizing sales and profits at existing restaurants, and improving international profitability. Maximizing of sales and profits at their existing restaurants were accomplished through better operation and innovation, product development and refinement, effective marketing and lower development and operating costs. (Global Strategy of McDonald and How It Reached All corners of World) To sustain its life, McDonalds has put in to focus an effective competitive strategy to make them stand out against their competitors.
This just show how well established McDonald’s have become over the last 37 years in Ireland. A huge strength for McDonalds would be how they operate in many diverse cultures and have the ability to adapt to local tastes for example in the US you would find supersize meals whereas this would not be found in Europe, because it wouldn’t suit the culture. McDonalds is a huge franchising business more than 80% of restaurants is owned by independent franchisees. This is good for McDonalds because they still have a say in how the business is run and how the restaurants should operate on a daily basis. This gives McDonalds more time to focus on more important matters like its marketing campaign which is very important to any business.
With high quality employee, Whole Foods is able to provide the needed customized service for customers by guiding them to make food choices according to their needs. Whole Foods core competencies lies in the fact that it has a dominant market share in the organic food market and has more stores than any other single competitor (Monteiro, et al, 2013). The company’s shops are strategically located in visible and prominentlocations. This increases its recognition and impacts on its brand value. Whole Foods has built the reputation, trust and friendship among the suppliers and customers.
Its global operational model allows for lean stores, well-trained staff and flexibility at a country level to customize menus to suit customer tastes. Operational requirements have prompted the use of technology to make the customer experience more enriching, it has a history of firsts – they were the first to use TV as a distribution channel, an online tracking system that allows customers to track the pizza order and a proprietary point of sale system. A combination of the Company level strategy and the Operational Strategy has resulted in Dominos having a reputation for reliability and consistent pizza quality) – these strategies have ensured that Dominos continues to meet its customer
Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry. The following paper will examine the organizational structure of the Chipotle organization, diagnose problems,
After the NAFTA, and strategic acquisitions, they began to distribute tortillas, donuts, and other products. WIth the acquisitions Bimbo has made all around the world, Servitje wants to make Bimbo de biggest bakery company in the world. When attending the hispanic market in the United States, the company realized that it was a very profitable business, but there were more opportunities: compete against the local companies in the United States. Since then Bimbo has acquired many companies in the United States in order to attend the whole market and not only the hispanic. In the global market Bimbo has learned that there are products that are appealing in certain countries, and products that are not.
Chipotle Mexican Grill is a chain of restaurants specializing in burritos and tacos. The word “chipotle” comes from the Nahuatl word “chilpoctli” and means “smoked chili”. Inventing fast casual dining and use of organic ingredients distinguished Chipotle from other fast-food chains. Chipotle is the dream and creation of Steve Ells, who graduated from the Culinary Institute of America in 1993. Steve had been inspired by the popular tacos and burritos he discovered in San Francisco's Mission District while working there for chef Jeremiah Tower, and after securing an $85,000 loan from his father, he opened the first Chipotle in a former ice cream shop near the University of Denver campus.
MEXICAN RESTAURANT NEAR ME The restaurant business is one of the most lucrative businesses around the world that has a guarantee of sales round the year regardless of the increase or decrease of daily sales. A restaurant or eatery as sometimes known is a business which prepares and serves food and drinks to customers in exchange of cash or payment in terms of money. Food or meals are usually served and eaten in the premises hosting the restaurants even though some restaurants offer take out and food delivery services to its customers upon making an order. Over the years, there have developed a unique interest in the different kinds of dishes from different areas of the world that have given rise to restaurants being classified basing on their specialties. These specialties range from Mexican food, Italian food to Chinese foods and consequently the growth and development of Mexican restaurants, Chinese restaurants, Italians restaurants and many others.
Since the food chain already has sufficient experience and resources to run business effectively, the start-up was a noble idea because it took advantage of the existing strengths to grow into a successful restaurant. It follows a horizontal diversification approach to building a brand that customers had not seen before. Seemingly, the existence of The Steak Bar was a sign that Cravia had now fully-fledged and could now stand on its feet regardless of the volatile market conditions. Due to its high profile positioning, The Steak Bar was comparatively pricier that the other franchises owned by Cravia; but fortunately, it attracted the right clients and was a success (Applegate & Norris 2016). The restaurant relied on the experience of an American executive to grow and expand into other areas within a very short period.