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Case Study Of Chobani: Greek Yogurt In The US

740 Words3 Pages

Chobani was one of the top company where we were the top seller of Greek yogurt in the U.S. In recent times, we were not able to differ much from the concentration on just a fruit-infused, single-serving creation. In this situation, we eagerly decided to expand our product line where we want our customers to always deliberate about our products during the day other than just only during at breakfast or snack time. To expand our product line and make my company product more valuable in the market I decided to begin conceiving different kind of food categories such as desserts, dips, and cooking ingredients, which can be eaten throughout the day like contributing combines yogurt with ingredients like real cream, dark chocolate, and ripe fruits. …show more content…

The Chobani main purpose was to “reformulate its Greek yogurt and introduced Yoplait Greek 100, a new lower-calorie product (Solomon, Marshall, Stuart, 248). Furthermore, my company has also started an advertising where we have targeted against Chobani and the rivals by adding qualified “taste test” to the promotion of the new product which we were offering in the market to check what would work best to convince our customers that new kinds of yogurt products that also included in our

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