Starbucks and Tim Hortons Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971.
L and Porter’s 5 Forces analyses on Starbucks Background In the year 1971 the now known as Starbucks is opened for the very first time. It is a coffee company that was originally found in the US located in the heart of Seattle. Herman Melville’s Moby dick inspired the name and logo for Starbucks. Starbucks company grows in a very fast paced, the first Starbucks opened in The United Kingdom and then it opened in other countries like America, Asia, Europe, making them have about 24,000 outlets all over the world. Until now it has become the most booming coffee company worldwide because of its signature coffee taste.
Starbucks seeks to bring back the kind of coffee which was being produced by the company, and it has made a great stride in achieving the objective. One thing remains that the company has a great consumer base and it is imperative that they have a great human resource team (Forbes,2017). Notably, the coffee house dwells in not only coffee production but also some of the fast foods which are offered by companies
Background Sunday, 13 December 2015 1:22 PM Brief background Company Starbucks Corporation was known to be the largest coffeehouse company in the world. It was founded by three young entrepreneurs namely Jerry Baldwin, Zev Siegl and Gordon Bowker. Their main objective is to make Starbucks as the most recognizable brands for coffee, offering premium quality coffee sourcing from all over the world. by focusing on improving their service quality continuously, selling unique goods and having the best customer service. Starbucks focuses on creating their own unique experiences surrounded with friendly people, playing great jazz-like music and having an upbeat meeting places for their customers.
SWOT Analysis: The section gives you a well-rounded analysis of Starbucks strengths, weaknesses, opportunities and threats. With a market share of 32.8% in the United States (Statista, 2015) and with 21878 stores in 66 countries (Starbucks, 2015), Starbucks has a significant presence across the world. It is one of most prestigious brands in the coffeehouse sector and ranks 52 in world’s best brands (Forbes, 2015). Its strong market position and brand has enabled Starbucks to expand into International markets and also to grow significantly in the domestic markets. Over the years, Starbucks has achieved significant economies of scale with superior distribution channels and supplier relationships.
These days Coffee Has become the most traded commodity in the markets all over the world . and in the middle east and north African countries the number of coffee consumers has increased a lot and the united Arab emirates and Saudi Arabia , morocco and Egypt are the most country with high coffee consumption . Studies have shown that the revenue for the most cafes comes from young people and students . Schaefer Says : Students and young people are a key demographic for coffee chains populations in deed . With the increasing in the number of cafes , the cafes start to compete to include more consumers for example , Starbucks cafes are around the world , the number of starbucks cafes only in Gulf stats are 300 stores , and many cafes now tray to expansion in the Gulf like Costa cafes and Second Cup .
Coffee is one of the world’s most popular beverages. It is actually the most commonly consumed liquid aside from water. In the Philippine setting, it is not only a staple drink to get the day started but it has become an energy booster, especially for employees and students. It is consumed round-the-clock, for breakfast, lunch, and even late at night. In fact, according to a report by GMA news online, Filipinos consume 100,000 metric tons of coffee a year.
In 2010, Trung Nguyen products are sent out to over 60 countries around the globe, particularly the US, Canada, Russia, England, Germany, Japan, China, ASEAN, etc. In 2012, Trung Nguyen coffee is the number one brand in Vietnam with the largest number of coffee consumers. It is evaluated that 11 million out 17 million of Vietnamese households purchase Trung Nguyen coffee products. In 2013, Trung Nguyen reached the numbers of 13.265.826.449 cups of coffee consumed. Within nearly 20 years, Trung Nguyen has been a resurgence of effective partnership.
The brewing industries constitute an important economic segment of any country. In fact, beer is the fifth most consumed beverage in the world behind tea, carbonates, milk and coffee and it continues to be a popular drink with an average consumption of 23 litres/person per year. In the food industry, the brewing sector holds a strategic economic position with the annual world beer production exceeding 1.34 billion hectoliters in 2002 . Typical beer brewing process is illustrated in Figure 1-2. The brewing industry has an ancient tradition and is still a dynamic sector open to new developments in technology and scientific progress.
Now the Company was owned by the son of Mr.Upasena, Mr. H. I. R. Nishantha and he is able increase the capacity of factory to deal with 25,000 kg per day and an average yield of 90,000 kg per month. Now this factory is named as Ferndale. The Company has been famous for producing quality tea with high flavoured and fragrance. It has able to blend the traditional and the modern technology in order to provide the best tea. Currently it manages the whole manufacturing process of the tea from sapling to final tea