Swot Analysis Of Danone

Danone always need to be a chief player in producing healthy and necessary part of a system food industry. Danone has made clear its responsibility and supporting a general condition friendly way in their process.Before Danones main market was placed in the European Union, more specially in the United Kingdom, France, Spain, Germany and Italy.

Danone always need grow and have good statement of part-owner of market in North America, especially the us, a highly in competition but all the same rewarding market. In us Danone is focusing lastly on the growth of the somewhat cold milk-place products, with the other parts such as medical food-taking being almost inexistent because of, in relation to a hard to take out-side competition. getting money

refrigerated milk-place player, as well as one of the top 15 largest U.S. Food and drink makers. supporters the limiting to certain persons of the bit of business, Danones North America footprint would increase from 12%to 22% of Danone Total portfolio By building on its resources, scale, distinctive R&D and marketing capabilities, and route to market expertise especially in the chilled category, Danone will have significant opportunities to support WhiteWave’s continued growth while also realizing significant sales growth and cost synergies. Danone expects the transaction to be solidly accretive to Danone’s earnings within the first year after closing and to be above 10 percent accretion based on expected run-rate synergies. The transaction is expected to result in approximately $300mn of EBIT synergies by

With increasing awareness of nutritional and health benefits of packaged dairy products there has been a tremendous increase in the demand of such products

2. the companies noted that plant-based alternatives to milk and yogurt are growing at an 11% compound annual growth rate in the U.S., while organic dairy is growing at 8%.

3. White Wave Foods makes 85% of its sales in the United States.

4. Increasing popularity of yogurt and cheese products in the United States and abroad, fluid milk consumption has declined

Related and Supporting Industries

5. By acquiring White Wave Foods, Danone will double its size across the Atlantic: Danone could have invested these sums in its own organic products but it is now easier for a giant like him to afford a player who already has an image and a niche of consumers.

6. Danone have partnership with lots of public and private organisations including research institutes, industrial players or local authorities.

7. There is support of government as well for the healthy organic food and help company to grow for well

8. Natural and non-GMO labelling at a turning point for US F&B industry

Firm Strategy, Structure, and Rivalry

1. Rivals like Oikos ,Chases ,Chobani General Mills in yogurt