Case Study Of Dilmah Tea

1.0 Introduction
Dilmah is a remarkable brand that is established on a motivated responsibility for quality and realness in tea and it is a nature 's dedication to humankind. Thus a drink that improves, safeguards and refreshes people (Dilmah, 2016). Fernando formed in 1988 to change the misuse of his nation 's yield by huge merchants, has today developed to wind up one of the main 10 tea brands on the earth. On the other hand, Merrill (2016) says, Dilmah will continually be a minor, family mark since it speaks to the trustworthiness, or genuineness, and honesty in tea requires quality, certification and energy. Those are not qualities that can be reached out to the mass business sector. Since Dilmah has a passion with the quality they have

Also, Dilmah is a trusted item that is said to convey worth and quality known not. Dilmah is exceptionally receptive to the business sector patterns, since they offer their clients with diverse sorts of tea and further enhancing their encounters. Dilmah offers their tea devotees with an extensive variety of items and flavours thusly, this will serve new markets. Through making CSR projects like the MJF establishment and the MJF protections, the dilemma has possessed the capacity to convey their consideration regarding the general population. Dilmah tea is traded through a MJF Exports Ltd, which is their own particular organization under the MJF group. By offering Dilmah 's differing determination of tea online through their official site it helps their clients to purchase tea from the comfort of their homes, furthermore Dilmah can build their

In Domestic the major problem Dilmah have is, labour problem in Sri Lanka. Now tea pluckers gave up on their jobs and trying to do other jobs because of the economy and by tea plucking those people won’t get enough wage run their families. Also the other problem is global warming, this affect not only Dilmah every tea company has to face this, with global warming companies cannot manufacture quality tea products. So today, by this problem tea industry in a huge risk this will affect in the future entrepreneurship also. Again, as the author mentioned earlier also, the competitors Dimah have to compete with locally and internationally examples like locally Zesta, Watawala tea, Laogi and internationally Star bucks,