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Case Study Of Distribution Channels Of Maruti Suzuki

3207 Words13 Pages

Channel Management
A field study on the distribution channels of Maruti Suzuki in Bhubaneswar

11/25/2014

PREPARED BY:
SANDHYARANI SAHOO (UM14341)
SHIBASHIS SAHU (UM14342)
SHIKHA SHARMA (UM14343)
SHOUNAK DASGUPTA (UM14344)
SHRUTI RAY (UM14345)
SIDHARTH KUMAR PATRA (UM14346)
Table of Contents
OBJECTIVES OF THE FIELD STUDY 3
PRIMARY OBJECTIVE 3
SECONDARY OBJECTIVE 3
RESEARCH METHODOLOGY 3
COLLECTION OF DATA 3
COMPANY PROFILE 3
PRODUCTS (SALES MIX) 4
COMAPRISON WITH COMPETITORS 6
MANUFACTURING FACILITIES 10
SALES AND SERVICE NETWORK 10
DISTRIBUTION & LOGISTICS 10
BACKGROUND 10
DISTRIBUTION CHANNEL 10
TRANSPORT & DELIVERY 11
DIVISION STRUTCURE 11
INTERNAL 12
EXTERNAL 13
DISPATCH PLANNING 14
PORTS & ZONAL STOCKYARD 14
REORDERING …show more content…

In the TVC of Alto, a young married couple goes to different destinations in their Alto. By this TVC Maruti positioned Alto as a car for young people. Also the car has highlighted as fuel efficient car. The Suzuki Alto is a small car designed by Suzuki. Its selling points have long included a low price and good fuel economy. The model, currently in its seventh generation, was first introduced in 1979 and has been built in many countries worldwide. The Alto badge has often been used on different cars in Japan and in export markets.
• Omni: Launched in 1985, the Maruti Suzuki Omni pioneered a segment in Indian automotive industry. This versatile car comes with an option between an 8-seater and a 5-seater, and is available in 4 variants, which includes cargo and ambulance as well. It has gone a long way in serving the consumers as a dual usage vehicle and helps its consumers in both personal as well as business needs. With 15.7 million satisfied Omni customers placing it amongst the top selling cars in India, this car with its high-roof, sliding doors, versatile space, and many more features add to the unique charm that has been a favourite of many Indian households. Over the years, Maruti Suzuki Omni has continued to grow from strength to strength on account of its exceptional reliability and dependability. And because of this, it is hugely adored by its customers. With Omni, one can truly say, "Kamyabi Khushiyon Se Sajaiye”. …show more content…

Finance
To promote its bottom line growth, Maruti Suzuki launched Maruti Finance in January 2002. Maruti started joint ventures with its financial partners such as SBI, HDFC etc. to help its client avail loan. Maruti claims that its finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates. Maruti Finance

7. Local Promotion
Local promotion is done by the retailers whose budget is sometimes shared with the company depending on the event. The money for marketing and promotional strategies is granted at the regional office. They usually follow two types of promotional strategies:
• Below the line
• Above the line
Some of the promotional strategies include Car melas, Exchange offers and launches at events. Current Promotional Strategies

XI.

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