Case Study Of Domino's Marketing
3.0 Recommendation
3.1 Marketing Mix The marketing mix is the combination of elements that can be controlled by a company to impact the targeted consumer to consume the products or services. The marketing mix is also known as 4P’s marketing, which includes the product, price, place and promotion. These elements are important for a business as it is controlled by the company to gain profits from the targeted market.
3.1.1 Product The product is the major sources for a company to gain profit from. For Domino’s Pizza Malaysia, there are two types of product to be concerned with, that are the food and beverages products of the company and supplementary service (Ricky 2013). In term of food and beverages products, the company is trying hard to launch the food that has been modified to fulfil the consumption of Malaysian. In Malaysia, there are different races and cultures. The races in Malaysia include Malays, Chinese and Indians. As the major race of Malaysia is Malays, the food provided by Domino’s must be “Halal”. The food of Domino’s did well to obtain the market of the three races in Malaysia. As there include different cultures, Domino’s can develop some seasonal menu during the festival of the different culture. For example, the major competitor, Pizza Hut Malaysia has made the “Ayam Percik Pan Pizza” that the Percik chicken is one famous dish of Malays, during the Malays’ festival (as shown in appendices, Figure 3.1). However, to celebrate the
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