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Case Study: Doppio Zero Vs. Burger King

1610 Words7 Pages

Executive Summary

The intention of this study is to adequately identify the successfulness of two fast-food companies: Doppio Zero and Burger King.

To state which of the two companies is more successful than the other, the study will present a descriptive comparison of their Human Capital departments. Not only will this study provide reasons for one company’s success, but also the other company’s reasons for failure.

The opening statement of this study will involve the intricate assessment of the two companies and their backgrounds. This will include where and when the companies started, what are their visions and missions are, what kind of companies are they, who are the top-level managers, how do they operate as fast food restaurants …show more content…

DZ conducts this process in two different manners: Employee of choice (transfer), word of mouth and advertisement online. Requirements for every position, from waitress to head chef, needs to specialize in hospitality. The process is divided into two or three stages, and this is due to the employer’s certainty and depending on what the position is.

Training and Development:

Management and high position training courses occur once a year and lasts four weeks (this may vary). The lower the position, the less time spent in training per year. Eg: a waitress would spend roughly two weeks learning the pay system, known as GAAP, and learn the new menu four times a year (seasonal). The whole induction of the training courses is structured and are held outside the employee’s restaurant. All employees venture to the Sandton franchise to learn parallel to their position with someone who has already undertook the training. Throughout the year, there will be structured assessments and performance reviews, known as Personal Development Plan (PDP) which covers career growth. A minimum of 50% internal promotions is a very serious code within …show more content…

BK strongly runs on talent searching for all the positions offered from IT to Franchise Manager. How do they recruit? Online. BK’s online recruitment starts with applicants going onto the company’s website and completing an application form including the process of sending in a CV. The next step is setting up a meeting to analyze the CV with the applicant and discussing the future with the company. After the recruiting process, the placement and selection is vital. The employee needs to understand his/her role and then discuss

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