Case Study Of Dr. Pepper Snapple Company

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The dream all started with a man named, Jean Jacob in 1783, who created a refreshing drink that would change the market forever. From then on, more and more people wanted to create new drinks with different flavors and different sensations. A hundred years later, a man named, Charles Alderton invited a soft drink named, Dr. Pepper. The flavored carbonated water was the drink that everyone went crazy over. Then in 1972, two brothers in New York created what people believed to be a healthier type of carbonated soft drink. Taking over the market with its flavors and unique bottle, Snapple quickly became the drink to drink. In 2008, Cadbury Schweppes, the company that owned Snapple decided to join with Dr. Pepper and together they became the Dr.…show more content…
Dr. Pepper Snapple Group is under the NAICS primary number 312112 which is means that they are categorized as bottled water manufacturing. For the SIC primary they are under 2086 which means they are categorized as bottled and canned soft drinks and carbonated waters. Although the company has 50 other successful brands within it, Dr. Pepper Snapple group still has competitors that are doing better in revenue than they are. Nestle is their number one competitor when it comes to revenue, second is Coca- Cola and lastly PepsiCo. According to Hoover 's online, Dr. Pepper Snapple Group 's revenue is coming in around 6.44 billion dollars while, Coca-Cola is coming in with 41.86 billion dollars, PepsiCo with 62.80 billion dollars, and Nestle with 88.10 billion dollars in revenue alone. Snapple 's supply chain was concentrated on making Snapple a successful brand. So, they made 95% of their teas come from India to insure the exotic flavors. They also decided to first sell their products nearby, having the beverages price low and creating their own distribution channel was effective in the…show more content…
Ever since I started researching for this assignment every time, I walk into a store and buy a Snapple or a ginger ale before I give the cashier my money, I explain the facts about the company that I have learned. Of course, after a while the cashier got tired of hearing what I had to say about the product. However, the fact of the matter is that with this assignment I was able to learn so much more about products that I consume all the time. I found itinteresting how there was an actual Dr. Pepper Snapple Group; I always thought that they were two completely different companies and now learning that they are in fact one company with other brands is mind blowing. Dr. Pepper and Snapple started out as two different companies with the same goal: to create new and unique flavors of soft drinks for people to enjoy. Both companies ' years later joined together to expand their goal and become a leading company in soft drinks. With annual sales of 6.4 billion dollars and owing 50 brands, it 's safe to say that they have over

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