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Case Study Of Dutch Lady Company

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DUTCH LADY MILK INDUSTRIES BERHAD

Introduction
Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) came from humble beginnings. Established in 1963 as a private-joint stock limited company which only sold sweetened condensed milk is now dominating most of Malaysia 's market share in the growing up milk segment. In 2011, the Dutch Lady Brand was reported to own 40% of the national market shares.
Today, Dutch Lady has developed into a company that provides a full scope of dairy products ranging from products for infants, senior citizens families and everyday use. Dutch Lady 's manufacturing factory is situated in Petaling Jaya and are distributed to Malaysia and other surrounding countries in Asia and Oceania.
Regardless of the setback …show more content…

To overcome this problem, Dutch Lady must find another alternative to lessen the cost of production. For example recycling and reusing their materials instead of buying new materials all the time.

Net Profit Margin

Furthemore, Net Profit Margin is the percentage of revenue left after all sales and operating expenses have been subtracted from the earnings of the company. The formula for calculating Net Profit Margin : x 100%

In 2012 the Net Profit Margin was 14% x 100% = 14%

In 2013 the Net Profit Margin was 14.07% x 100% = 14.07%Based on these statistics, Dutch Lady is very consistent in maintaining their expenses and production costs because there is only a ‹ 1% change in the 2 years.

Liquidity Ratios

Current Ratio
The Current Ratio is a financial ratio that determines whether a firm is able to pay off its liabilities over the next year ( 12 months ). The ratio can be calculated by using the …show more content…

Ratio analysis is commonly used and is a vital method in evaluating a firm’s financial status. It provides the users of the information such as investors and creditors with trends of the firm and also helps analyse specifics like the profitability or liquidity ratios. It is of no use without comparisons and allows better understand of the financial performance with a glance. Ratio analysis has various benefits as well as flaws. One of the benefits would be that analysts can utilize this information to compare an individual firm with other firms within the same industry. This helps the firm better understand its performance in comparison to others. Another benefit of ratio analysis would be that it allows you to judge the efficiency especially in regards to management and operations. It assists to analyse how the firm has managed to operate while depleting its assets

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