Case Study Eurodisney In Paris

In April 1992, Walt Disney had build EuroDisney in Paris to opened its doors to European market. It is to be said to be the biggest and most lavish theme park in Paris. But EuroDisney had incurred an incredible loss of more than $900 million ever since it was established.

The major factor that had contributed to the poor performance of EuroDisney was the organization had failed to analyze the marketplace and to adapt to the local culture. In the given case study stated that, EuroDisney’s motive was to promote the American theme park in Europe which they had neglected the cultural differences they had between America and Europe. They were trying to bring in American culture over to Paris to build EuroDisney.
In the case, it was shown that EuroDisney had failed to analyze its marketplace because in France, they had their own lovable cartoon characters such as Asterix, the helmeted, pint-sized Gallic warrior who has a theme park located nearby EuroDisney. This had caused competition among EuroDisney and Parc Asterix because, local people in France would most likely visit theme parks which are knowable to them and also they are located nearby one another. Hence, visitors would less likely to visit EuroDisney as

According to Astro.com.my (2013), there are a total of 3.32 million of subscribers that owned Astro decoder at home. This would prove that citizens of Malaysia are aware about Disney characters which influenced them from the television. The Disney merchandise is also widely available for sale in the shopping malls from the capital, Kuala Lumpur and also from night and morning market to states which are less develop. This is because, it is common to see the children and adults wearing Disney clothing around the street and this has signify Malaysian’s affection and influential rate towards