Business Plan BY Minna Noortheen SBS Swiss Business School– AL
TAREEQAH MANAGEMENT STUDIES StudentID - 5320
PLAN OUTLINE
1.0 Executive Summary
2.0 - Company Summary Objectives Mission
3.0 – Products and Services
4.0 - Market Analysis Summary
5.0 - Strategy and Implementation Summary
6.0 - Management Summary
7.0 - Financial Plan
Executive Summary
EVERtech LLC is a company that mainly specializes in manufacturing and maintenance of 3D Printers. EverTech produces printers that are efficient , cost– effective and versatile.
It aims to use 3D printing to revoultionize modern day manufacturing methods in many Industries . Namely Building Construction , Food ,
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Mega Electronics 20%
2. Hi5 Electronics 42%
And EverTech share is 38%
Target Market of EverTech
EverTech plans to capture Industries wherever manufacturing is required . This can be of any size.
Currently with 3 D printers produced by EverTech targets scientific research related to physics, fashion Industry , miniature art indusrties .
As mentioned before the 3D printing has a massive potential to bring revolution to the way any physical thing is going to be made . So EverTech also invests substantial amount of time, money , energy to innovate new kinds of 3D printers . There is a separate department solely dedicated for this function. The no of employees working in this segment is increasing by time.
In Future EverTEch hopes to create new breed of 3 D printers that will target
1. Garment Industry
2. Building Contruction
3. Medical Industry - Medical Eqipments, Human organs
4. Military – Faster manufacturing of Aircraft , tanks and ships . Built Part by Part
5. Food – Restaurants
Strategy and Implementation
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EverTech will increase its sales force to focus on the new markets. The salesmen are highly trained to deal with customers in a creative manner. EverTech offers customers incredible deals which are hard to let it away.
Marketing Strategy EverTech also advertises itself in cost – effective through newspaper advertisements and small billboard advertisements In addition, EverTech will co-sponsor local charity events to raise the knowledge of the brand name.
The Start – up also advertises itself by placing advertisements through online social media like youtube , facebook. As well as TV advertisements.
EverTech is also promoted by youtubers. Because endorsing them is cheaper compared to celebrities .
Competitive Strategy
EverTech plans to stay ahead in the market By producing 3-D printers that have many special qualities. EverTech believes that this is the key strategy to be successful. Some of the special features of EverTech printers include :
1. Long lasting Power
2. Defectless items are produced
3. Portability
4. Less Weight
5.
Our services and finances have also grown as an industry. Plants provide a major role in medicine, and by cutting down environmental factors we can be limiting our abilities to obtain
Moreover, C being the least price sensitive, it would be the most willing segment to pay the premium for the superior product performance. At the beginning of the simulation, Minnesota Micromotors’s market share for this segment was just 4% - there was a huge potential for growth. Moreover, Segment C consistently had the highest gross margin per unit ($58.36 for 2012 Q3) which indicated that Segment C could be the most profit generating customers for Minnesota Micromotors. Improved efficiency in my sales salesforce and effective marketing communications were very critical in communicating Minnesota Micromotors motors’ value to customers, and formed the key differentiators in managing Minnesota Micromotors’s dual sales force and distribution channels – hence I planned to invest adequately in the “Integrated marketing communication and training” in every quarter. Also, having the market ‘intel’ and customer feedback were ever critical to make any changes to pricing, budget and sales force allocation – hence I always invested on Market
The company amazon works with a multitude of companies to form a electronic commerce market for their consumers in which they package and ship things to their home. The company has been expanding and building exponentially as the popularization of online shopping has expanded domestically and continues worldwide. The company has recently passed Walmart as most valuable retailer in 2015, achievement representative of market trend toward e-commerce. I am interested in this company as they continue to expand, it maintains the capital to fund great projects for possible future projects that can further change the world besides e-commerce. The company has potential for a biomedical engineer in the fashion that they can pool resources for vital components to any medical device they perceive as viable to the world.
Also, the organisational structure communicate to the customers for example charities like Macmillan use social media to express adverts and to expose their message to the general public .this helps create a cross platform campaign. They also use advertising on TV and the internet to gain attraction with their adverts that create acknowledgement and interest in the charities
One of the most well-known economic industries in America is manufacturing. Manufacturing contributes $ 2.09 trillion directly to the economy. This industry is expanding and growing in the USA meaning there is an increase in the outcome of this industry. Many people work in this industry which means that they earn money, and no one is poor anymore in the USA. Because of many people working in manufacturing, the economy of the USA has increased dramatically.
Innovation assumed a critical part in World War II. A portion of the innovations utilized amid the war were created amid the interwar years of the 1920s and 1930s, much was produced in light of necessities and lessons learned amid the war, while others were starting to be produced as the war finished. Numerous wars effectsly affected the advancements that we use in our day by day lives. Notwithstanding, contrasted with past wars, World War II had the best impact on the innovation and gadgets that are utilized today. Innovation likewise assumed a more noteworthy part in the behavior of WWII than in whatever other war ever, and had a basic part in its last result.
The Food Industry The food industry is the worldwide diversified industry which has to do with anything relevant with food from food education to marketing but principally the industry produces and or provides food to essentially all people on the planet. The only people who are excluded from the food industry are self-sustaining farmers and hunter-gatherers. It is one of the largest industries in the world and continues to grow because people need food and the population is increasing every day. In America, the food industry possesses such an important role, yet there are so many problems within the industry which is ruining the society as we know it.
5. Growing population and growing number of people with internet connectivity. 6. Growth of specialty chains due to inflow of immigrants. 7.
The business is highly customer-focussed that seeks to provide excellent products and services that deliver enjoyment and value-for-money. They desire to develop within a considerate culture that combines autonomy and accountability while maintaining the strong focus on profitability. The company has been in existence with high rate growth being registered as
An Analysis of Lincoln Electric Company’s Culture through Assessment of its Case Study After thorough investigation of the Lincoln Electric Company’s (LEC) Harvard Case Study, certain understanding and reflections may be made about the company’s culture from a multi-faceted perspectives such as the visual aspects of culture and its maintenance dynamics as observed in the textbook’s Chapter 8. ( Carpenter, Taylor, & Erdogan, 2009) Continuing Influence of Founders at Lincoln Electric It is easily evident from the case study that the diverse aspects of LEC’s operations --- from investors, employees, and customers to how the senior management conducts and approaches its business --- all reflect the philosophy, vision, and ideals of its founders:
Exhibit 1 is a 5 force analysis of the industry. Cancer care is a high barrier, high bargaining power, no substitute and medium competition industry. The business models of some international cancer care establishments are summarised as below: 1. Cancer Treatment Centre of America (CTCA): Operates standalone for profit units. This increases the cost of treatment and limits expansion.
Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
They know that it will be simple to adapt to new hardware and this make them more open to making a repeat purchase. New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand
And this is a great example of competitive advantage created through advanced technology that makes the production process extremely cost-effective in response to customer needs. At