Fast Food Feasibility Study

1. INTRODUTION

1.1. Background: - Fast food is a type of food that is prepared and served very quickly, first promoted in the 1950s in the United States. While any meal with low preparation time can be considered fast food, typically the term refers to food sold in a restaurant or store with heated or cooked ingredients, and served to the customer in a packaged form for take-away. Fast food comes in a variety of forms and flavor’s, ranging from burgers to tacos. Globalization grants freedom for large worldwide fast food cooperation’s to grow and control globally with firms like McDonald’s and KFC. In the United States there are over 232,000 fast food establishments generating an expected income of $210 billion by 2018. There has been a major

When someone eat fast food, they might be feeling regularly exhausted and lack of energy. The high levels of sugar in junk food puts your metabolism under stress which tends secretion of high amounts of insulin to prevent a dangerous spike in blood sugar levels. Some people eat junk food followed by ice cream and wash down with fizzy drinks that again has high levels of sugar. Sometimes after eating junk food, your blood sugar levels will drop suddenly, leaving you feeling grumpy,. As you know fast food has large amounts of fat then one can gain weight and become obese leading to further health problems like heart disease, arthritis and diabetes. The high levels of trans-fatty acids found in many junk foods and fast foods can lead to fatty liver deposits, which, over time, can cause liver dysfunction and

By enforcing food policies the government can control the market of fast food in Sri Lanka. They can increase the taxes on fast food so that the public will hesitate to go for expensive food. The government should also reduce the prices of healthy foods like fruits and vegetables which encourages the public to buy or prepare good nutritious food rather than going for expensive fast food.

Conclusion

This report highlights the causes and harmful effects of the fast food industry in Sri Lanka. This report further shows how changes in lifestyle, prices and advertising targeting children and teenagers are the main problems assigning to fast food consumption.

The report then consider the two main effects of fast food - the impact on health and the method of cooking in Sri Lanka.

Furthermore, possible solutions including an awareness campaign and the reducing the cost of healthy food while at the same time increasing the cost of unhealthy foods were pointed