Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was started in the year 2007. In its formative days Flipkart mainly dealt with books but now, it has expanded to electronic goods and a variety of other products. Primary categories of products sold at Flipkart are: • Books • Mobiles & Accessories • Computers • Home and Kitchen • Personal and Health Care • Gaming • Watches and Fragrances • Music and Movies • Stationery Some other facts about Flipkart are • It has 2,000,000 registered users • 8,000,000 customer visits every month. • It has team strength of 5,000 human resources • It has 27 cities covered with own delivery network and has 7 warehouses.
Flipkart vs Amazon: Future Prospects in India July 29 2014, “Flipkart”, the big daddy of Indian online commerce announced raising fresh capital of $1 billion in one of the largest funding rounds. A day after, “Amazon”, the King Kong of selling things announced investing $2 billion in India. The announcements are being seen as one of the strongest cry for battle between these two. The numbers being huge have raised noise to extraordinary levels in e-commerce industry. The big question is who is going to win this market in India – the native Flipkart or the global colossus Amazon?
Flipkart took a bold move in the year 2014 by deciding to acquire Myantra and creating an entity with annualized sales worth $ 1.5 billion. This has brought the company in a much better position to compete with well-established offline retailers in the Indian market like Aditya Birla, Reliance as well as the Future Group. The combined worth of both these companies has even brought them in strong position to challenge the big global giant Amazon which has in the past few years become a very aggressive and competitive player in the hugely booming Indian E-tailing market. This is the biggest M&A deal in in India's e-commerce story to date and was heavily influenced by the two large common shareholders of both these companies, Accel Partners and
Flipkart is Indias biggest e-commerce business. They focus on the sale of smartphones, according to Counterpoint Research, they've sold half of all sales of smartphones sold online in India last year. They have always sold Apples products, however now they will sell stock directly from Apple. Prior to their collaboration Apple inc couldn't sell their products directly to their consumers due to not having a license for direct sales, hence they went for another alternative and built a network of distributors and sellers, as well as third party
The other third-party traders or companies can also sell goods through the platform of Flipkart. Initially in 2008 Flipkart sold books but soon it established itself wide and started selling products like consumer electronics, clothing, home decoration products, appliances, beauty and fashion products etc. Due to the powerful network all over India and effective customer relationship management, Flipkart has earned a topmost position in India. Flipkart allows payment methods such as cash on delivery, net banking, debit or credit card transactions, e-gift voucher and card swipe on
The busy lifestyle when get an ease to purchase something which carries goodwill surely makes the Online marketing more customer oriented. This trend started when Motorola announced its tie up with Indian e-commerce site Flipkart for its re-entry to Indian market. This very step turned out to be a huge success as Motorola became the 4th largest Smartphone manufactures in India, leaving behind Nokia. Tony Navin, Senior Vice President of Snapdeal (10th August, 2014, Economic Times) said “a brand could save 8-20% by taking the online-only route”. The online partnership are not only related to electronics with Rupa Publication associating with Flipkart to launch Chetan Bhagta’s new book “Half Girlfriend”.
It is based in Mumbai and was founded in 1982. It product portfolio consists of water purification, air purifiers, vacuum cleaning and home security solution. Its annual turnover as of 31st March 2015 was Rs. 20351 million and has its presence in over 53 countries including 1500 cities and towns in India. Its channel of distribution include direct sales force, retailers , dealers and an inventive business partner network along with one of the most expansive service networks in India.
Introduction In 2006, Walmart started talks with India-based Bharti Enterprises to enter the Indian business sector as India's strict business laws did not allow foreign companies to enter the Indian retail sector. They set up a joint venture called Bharti Walmart Private Limited in 2007, with the goal of doing wholesale business, through Best Price Modern Wholesale stores. It was chosen that while Walmart would work towards back-end cash and carry supply chain for the wholesale operations of Bharti Walmart; it would likewise give ability including innovation, inventory network, logistics and administration backing to the retail locations, Easyday, which will be run an entirely possessed backup of Bharti Enterprises named Bharti Retail
The Case of Zappos.com 2009:Clothing, Consumer Service and Company Culture Zappos.com, a privately-held online retailer of shoes, clothing and other soft line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, was about to acquire it. Zappos started as a humble beginning in 1999, when less than even 1% of shoes were sold online. How did Zappos climbed the success ladder and become a company which Amazon would look to acquire allowing it to be independent subsidiary in Amazon is the case.The case evolves about the 3C’s that Zappos set for itself and that changes the story of Zappos in a span less than a decade. Inspired by the low service level and variety of a shoe mall at San Francisco, Nick Swinmurn,